http://www.crttbuzzbin.com/2010/03/15/pr-has-social-media-buffet-problem/ Musings and analysis on marketing, buzz and communications. Fri, 10 Feb 2012 22:07:22 -0600 http://wordpress.org/?v=2.8.4 hourly 1 http://www.crttbuzzbin.com/2010/03/15/pr-has-social-media-buffet-problem/comment-page-1/#comment-293064 You May In Fact Be Eating Your Own Tail | Tiger Two Mon, 04 Oct 2010 11:51:52 +0000 http://www.livingstonbuzz.com/?p=4695#comment-293064 [...] Geoff Livingstone discussed this, using the analogy of a buffet and eating at a fine restaurant. Much social media activity resembles the buffet style meal. We all do it. We try and bit of this, and try a bit of that. We load our plates high and leave some of it, and then head back to the buffet table and load our plates high again. Sometimes we takes seconds of something we like but there is such a smorgasbord of choice that we don’t want to miss anything. [...] [...] Geoff Livingstone discussed this, using the analogy of a buffet and eating at a fine restaurant. Much social media activity resembles the buffet style meal. We all do it. We try and bit of this, and try a bit of that. We load our plates high and leave some of it, and then head back to the buffet table and load our plates high again. Sometimes we takes seconds of something we like but there is such a smorgasbord of choice that we don’t want to miss anything. [...]

]]> http://www.crttbuzzbin.com/2010/03/15/pr-has-social-media-buffet-problem/comment-page-1/#comment-224509 Your page is now on StumbleUpon! Thu, 18 Mar 2010 09:50:28 +0000 http://www.livingstonbuzz.com/?p=4695#comment-224509 <!--%kramer-ref-pre%-->[...] Your page is on StumbleUpon [...]<!--%kramer-ref-post%--> [...] Your page is on StumbleUpon [...]

]]> http://www.crttbuzzbin.com/2010/03/15/pr-has-social-media-buffet-problem/comment-page-1/#comment-223745 You May In Fact Be Eating Your Own Tail | TigerTwoTiger Tue, 16 Mar 2010 11:22:54 +0000 http://www.livingstonbuzz.com/?p=4695#comment-223745 [...] Geoff Livingstone discussed this, using the analogy of a buffet and eating at a fine restaurant. Much social media activity resembles the buffet style meal. We all do it. We try and bit of this, and try a bit of that. We load our plates high and leave some of it, and then head back to the buffet table and load our plates high again. Sometimes we takes seconds of something we like but there is such a smorgasbord of choice that we don’t want to miss anything. [...] [...] Geoff Livingstone discussed this, using the analogy of a buffet and eating at a fine restaurant. Much social media activity resembles the buffet style meal. We all do it. We try and bit of this, and try a bit of that. We load our plates high and leave some of it, and then head back to the buffet table and load our plates high again. Sometimes we takes seconds of something we like but there is such a smorgasbord of choice that we don’t want to miss anything. [...]

]]> http://www.crttbuzzbin.com/2010/03/15/pr-has-social-media-buffet-problem/comment-page-1/#comment-223742 Nancy Williams Tue, 16 Mar 2010 11:18:39 +0000 http://www.livingstonbuzz.com/?p=4695#comment-223742 Very good advice. It is really reassuring to see that people are recognising that numbers aren't everything and your blog is one of the leading lights in this. Ultimately, success comes from converting, servicing and then retaining customers. There is nothing wrong with using the tools online to get them to notice you, but that isn't enough. Perhaps one of the problems remains the problem of measurement, so it isn't surprising people keep referring back to the numbers, but there seems to be a void between that and the bottom line. When that void is filled, then social media will settle in as part of the arsenal of communication, rather than something separate. Very good advice. It is really reassuring to see that people are recognising that numbers aren’t everything and your blog is one of the leading lights in this. Ultimately, success comes from converting, servicing and then retaining customers. There is nothing wrong with using the tools online to get them to notice you, but that isn’t enough. Perhaps one of the problems remains the problem of measurement, so it isn’t surprising people keep referring back to the numbers, but there seems to be a void between that and the bottom line. When that void is filled, then social media will settle in as part of the arsenal of communication, rather than something separate.

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