Jerry Swerling’s rational makes sense. However, I’m not convinced most PR practitioners approach it that way. I see too many account burp out daily discounts and news releases to believe it.

Just for fun, please allow me to turn this around. Marketing is better at this because it requires a customer service oriented approach, entails knowledgeable sales staffs who can answer detailed questions, and tends to be free form just like when customers are standing in store as opposed to planned PR tactics.

I don’t really believe that either, but it’s fun to twist the logic.

Best,
Rich