Comments on: Twitter Parties and Tweet Chats: What’s All the Talk About? http://www.crttbuzzbin.com/2010/07/29/twitter-parties-and-tweet-chats-what%e2%80%99s-all-the-talk-about/ Musings and analysis on marketing, buzz and communications. Fri, 10 Feb 2012 22:07:22 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: jenn riggle http://www.crttbuzzbin.com/2010/07/29/twitter-parties-and-tweet-chats-what%e2%80%99s-all-the-talk-about/comment-page-1/#comment-277049 jenn riggle Mon, 02 Aug 2010 16:23:32 +0000 http://www.livingstonbuzz.com/?p=5529#comment-277049 Hi Beth- Thanks for your feedback. I agree, companies (and individuals) need to realize that to do well in social media, they need to be in for the long haul. These terms (twitter party and tweet chat) tend to be used interchangeably and most companies do not understand how they're different. Chats take more of an investment in the community, the same way that having a relationship takes more of an investment than throwing a party. Jenn Hi Beth-

Thanks for your feedback. I agree, companies (and individuals) need to realize that to do well in social media, they need to be in for the long haul.

These terms (twitter party and tweet chat) tend to be used interchangeably and most companies do not understand how they’re different. Chats take more of an investment in the community, the same way that having a relationship takes more of an investment than throwing a party.

Jenn

]]> By: Beth Harte http://www.crttbuzzbin.com/2010/07/29/twitter-parties-and-tweet-chats-what%e2%80%99s-all-the-talk-about/comment-page-1/#comment-276157 Beth Harte Thu, 29 Jul 2010 13:20:55 +0000 http://www.livingstonbuzz.com/?p=5529#comment-276157 Jenn, As a Twitter chat moderator (formerly #pr20chat and now #IMCchat) I feel compelled to say that I really don't see Twitter chats and parties being the same at all...except for the 'conversation' piece. The two main reasons are because chats are not "events" and most of the people who hold chats on Twitter aren't doing it because they are relevant to *their* company or brand. They do it because they are passionate about the topic (I am thinking about #journchat, #blogchat, #commschat, etc.) and want to bring people together. As well, chats give everyone a chance to be a "subject matter expert." That's the beauty of them! :) I really think we need to clarify this because "Twitter Parties" tend to be events with a marketing/PR purpose. Chats are typically not... They require on-going dedication, a time commitment, and a community focus. I would hate for a company reading this to think they could just start up a chat in hopes that everyone would rush to participate. It often takes a lot of time to build up a solid weekly chat and an understanding of the ethos of the community. In the example of Sarah Evans (#journchat), she really put time and effort (at least two years). into building the chat that is now leading to keynotes, etc. There isn't immediate success with a chat. My advice to an organization interested in a chat? Make the time, be passionate, allow others to be the experts, make a committment, don't be promotional, and don't go into it with the notion that it will drive business. Still interested? ;-) Thanks, Beth Beth Harte Serengeti Communications @bethharte #IMCchat (Weds./8pm EDT) Jenn,

As a Twitter chat moderator (formerly #pr20chat and now #IMCchat) I feel compelled to say that I really don’t see Twitter chats and parties being the same at all…except for the ‘conversation’ piece.

The two main reasons are because chats are not “events” and most of the people who hold chats on Twitter aren’t doing it because they are relevant to *their* company or brand. They do it because they are passionate about the topic (I am thinking about #journchat, #blogchat, #commschat, etc.) and want to bring people together. As well, chats give everyone a chance to be a “subject matter expert.” That’s the beauty of them! :)

I really think we need to clarify this because “Twitter Parties” tend to be events with a marketing/PR purpose. Chats are typically not… They require on-going dedication, a time commitment, and a community focus.

I would hate for a company reading this to think they could just start up a chat in hopes that everyone would rush to participate. It often takes a lot of time to build up a solid weekly chat and an understanding of the ethos of the community. In the example of Sarah Evans (#journchat), she really put time and effort (at least two years). into building the chat that is now leading to keynotes, etc.

There isn’t immediate success with a chat. My advice to an organization interested in a chat? Make the time, be passionate, allow others to be the experts, make a committment, don’t be promotional, and don’t go into it with the notion that it will drive business. Still interested? ;-)

Thanks,
Beth

Beth Harte
Serengeti Communications
@bethharte
#IMCchat (Weds./8pm EDT)

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