By CRT/tanaka (@crttanaka)
It’s not everyday you get to celebrate the birthday of someone of the likes of this. Public Relations by day, Samba dancing by night, she defines the expression – “Living Life to the Fullest.”
As Chief Creative Officer for CRT/tanaka, Patrice is the leading ambassador of the whatcanbe vision. Her work is her passion, creatively providing clients, colleagues and everyone around her with new ideas, displaying by example that true happiness comes from within by always envisioning a bigger, brighter and better future. Her smile can light up a room, her expertise is unfathomable, and most of all, her selfless kindness and giant heart makes her an extremely remarkable woman.
On behalf CRT/tanaka, please join us in wishing Patrice Tanaka a very Happy Birthday!
Here’s some valuable advice from Patrice on her birthday for young professionals in PR and, for that matter, anyone:
Do what you love. Most people live their lives as if they have the luxury of infinite time. I am always informed (and haunted) by the memory of the nearly 3,000 people who died in the Twin Towers on 9/11. They went to work that morning not thinking that they would NOT return home that evening. It’s important to do what you love and to live as if you had precious few moments in which to do it. By doing so, you won’t waste your time and your life.
Surround yourself with people you respect and admire. If you do, you will always learn, always be inspired, always be challenged to do great work.
Learn something new every day. That’s the great, built-in thing about our profession. We are engaged in discovery and learning on a daily basis. In fact, continual learning is required to do great work in PR (or in any other industry).
Show your passion. If I’m excited by an idea, others know it. And it excites and encourages them. I love working with passionate people. They’re excited about work and life, in general, and it’s exhilarating to be around them.
Be positive. It makes coming up with a solution so much easier. Far better to invest your time and energy in brainstorming a solution than sapping it with worry and doubt that you won’t. At CRT/tanaka, our focus is on whatcanbe, NOT what can’t be.
Stand up for what you believe. We have the opportunity and responsibility to do great work for ourselves, our colleagues, our clients and the community-at-large. Doing great work, however, requires that you advocate for what you believe in and sometimes fight for it against people you admire and/or who are senior to you, including colleagues and clients.
Live in alignment with your core values. Your power comes from living in alignment with what you believe, what you hold most dear and who you are. That is why I work at CRT/tanaka where we are guided by “Nine Shared Values,” our mission of “Goodness. Genius. Greatness.” and a vision of whatcanbe.
Pursue your joy! Like many New Yorkers in the wake of 9/11, I was depressed and in a malaise, thinking about those nearly 3,000 people who died that day. I wondered how I could live my life so that I would be prepared to die if that ever happened to me. This is what I decided and this is how I’ve been living my life ever since: “Choosing joy in my life every single day; being mindful of that joy; and sharing that joy with others.” Yes, I am definitely pursuing my joy! And, that is my biggest piece of advice to anyone who asks.
If you agree with these views and also live your life the same way, make sure you check out Patrice’s new book, “Becoming Ginger Rogers…How Ballroom Dancing Made Me a Happier Woman, Better Partner and Smarter CEO.”
In the words of Patrice herself – Happy Birthday, “Doll”!