OUR EXPERTISE:

whatcanbe for a Healthier Future

By Jason Stemm (@NYCubsFan)

 CRT/tanakaAt CRT/tanaka, we have a word, whatcanbe, which guides us in imagining the possibilities for ourselves and our clients. It is both a creative process and a cultural ethos that is ingrained across offices and practice areas. During a recent agency-wide retreat, we were asked to articulate our whatcanbe and share it with others. I wrote “to help the world eat better” which for me starts at home, but extends throughout my work and my community.

There are two ways to look at eating better. One is to think of eating healthier. The other is to consider the quality of the food we eat. This could be dining at 3 star Michelin restaurants, or enjoying the comforts of a home cooked meal prepared with grass-fed meat, farm fresh eggs or aged balsamico from Modena. For me they collided during the retreat. It began with a phone call from Italy about the tragic news of a car accident in California that claimed the life of one friend and injured another from The Rogers Collection. Also during the retreat, I was called upon to administer the Heimlich to a colleague who is an RD and a partner in educating consumers and influencers about healthy eating for over 12 years.

My friend Taylor was a food importer who sought out small, family producers that strive for the highest quality of food from Prosciutto di Parma to Sicilian olive oil. He influenced countless chefs and retailers, evolving the palate of American consumers to appreciate the quality of fine foods. I have been fortunate to work with clients that share this passion, and have worked to educate everyone on the value of knowing more about the food you chose to consume. When you have a quality product, an educated consumer is your best customer.

Another quality that many of our food clients have is nutritional value. Blueberries, avocados or even maple syrup are all things we can proudly encourage people to consume more of. We are careful not to overstate claims, or overpromise results, but encouraging people to eat more fruits and vegetables and educating them why it is important has been a cornerstone of many of our communications programs.

Sam Kass White House ChefRecently there has been greater attention to these issues, as obesity rates rise, and its burden on healthcare costs grows. Outside of client work, I also serve as president of the International Foodservice Editorial Council. We will be holding our annual conference in Washington, DC next week, and looking at food policies and how they will shape our future. I am proud to have secured Sam Kass as our keynote speaker. As Senior Food Policy Advisor for Healthy Food Initiatives at the White House, he has been an integral player in the Let’s Move campaign, and I look forward to hearing more about recent announcements of partnerships with major restaurant groups to work toward healthier offerings to diners.

Of course it is important to walk the walk, which the White House chefs are doing. For me it starts at home with my 2 year old daughter. She has an unusual passion for broccoli and pomegranate seeds and has always been a good eater. She has gone in and out of phases with certain foods, but always included fruits and Apples at Montgomery Place Orchards - Annandale-on-Hudson, NY - Sep 22, 2011 (credit: Deborah Rodriguez / WCBS 880)vegetables in every meal. We have found a pre-school for her that has its own chef who prepares all natural meals for children, so I know even when she is out of our sight, she is being exposed to good food. I was also excited to see New York City’s Mayor in my borough handing out apples for the city’s first Food Day.

Eating better isn’t about eliminating everything that tastes good, but rather knowing more about the foods you eat and understanding its impact on your health and wellbeing. There are so many quick fixes and snake oils out there that try to simplify the equation to the lowest common denominator, but it robs us of a world that I find entirely enjoyable. Helping the world to eat better will lead us all to a better, brighter future full of whatcanbe.

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The Healthcare Economy’s 9-9-9: Balancing Main Street and Wall Street

Free market competition, regulatory control, and the average American

by Lisa Kersey

While many may think of 911 when they think of health care, GOP nominee hopeful Herman Cain could be onto something. There is a 9-9-9 currently characterizing our healthcare economy, and it is simply untenable. Something has to give.

Wall Street

Nine. The average annual rate increase for family coverage through an employer in 2011.

Nine. The current unemployment rate in the United States as of Q4 2011.

Nine (percent). The average profit margin of the top five large insurance carriers in the U.S.

If you Google “health insurance premiums,” you’ll find the following headlines:

  • Health insurance premiums climb faster in 2011 – Reuters
  • Health Insurance Costs Rising Sharply This Year, Study Shows – New York Times
  • Employers’ Health-Care Premiums Jump 9% – Wall Street Journal

These headlines were largely tied to one leading study conducted annually by the Kaiser Family Foundation. According to the 2011 study released in September, premiums tripled from the previous year for employer-sponsored family coverage, an increase completely out of step with wage increases. The survey also found the average employee contributes 28 percent annually toward employer-sponsored family plans. This represents a staggering 131 percent increase over the previous decade.

Many would argue insurers have raised rates in anticipation of new health reform rules and expanded coverage. Others argue that underwriters set premiums based on anticipated utilization, but the demand for health services is lagging predictions due to a depressed economy, resulting in profit margins temporarily skewed in favor of insurance companies.

As is often the case, the truth lies somewhere in the middle. According to Drew Altman, President & CEO of the Kaiser Family Foundation, “regardless of how you feel about the Affordable Care Act, its effect on premiums this year is modest. Most of the law’s provisions don’t go into effect until 2014. The two biggest changes this year allow young adults up to age 26 to stay on their parents’ insurance policies and require some insurance plans to cover preventive services at no cost to patients. These are popular provisions that provide real benefits, and combined they account for about one to two percentage points of this year’s premium increase.”

Redefining the 9-9-9

To echo the words of Mr. Altman, regardless of how you feel about the Affordable Care Act, it will up the ante for insurance companies, resulting in more balance between those on Main Street and those on Wall Street. Under the new medical-loss ratio rule, there will be greater scrutiny, greater transparency and greater consumer protection.

Main Street

Nine. The “maximum” premium increase an insurance company can impose, effective September 2011.

Nine. The number of customers (in millions) estimated to receive insurance rebates in 2012.

Nine. The month of the year in which these provisions will be implemented over the next two years.

As of September 2011, health insurance companies can no longer raise rates without raising eyebrows and revealing their rationale. While many states have historically reviewed proposed rate increases to determine reasonableness, many still lack the legal authority or resources to do so. And while some states have the authority to deny or reduce proposed rate increases, most do not. The Affordable Care Act ensures that rate increases in all states will be thoroughly analyzed and disclosed to the public. This information will allow employers and individuals to make more informed choices with regard to which health plan they choose.

Additionally, the new medical-loss ratio rule sets a premium floor, requiring that insurers spend 80 to 85 percent of premium dollars on actual medical care as opposed to excessive administrative costs and profit margins. Companies that miss the mark must rebate the difference back to their health plan members.

While there’s plenty yet to be worked out along the journey to fixing our complex and broken health care system, these changes are one step in the right direction to balance free market competition with regulatory control in a way that supports the average American. So, before we throw out the proverbial baby with the bathwater, let’s accept some of the good that has emerged from our heated debates over health reform. At the end of the day, it’s not about repealing or rejecting anything in whole. It’s not about siding with the left or the right. It’s about being an American, making shared sacrifices and courageous choices and taking one step at a time in the right direction.

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Clean, Green and Bankrupt

Solar MG_5701_sm

by Mike Mulvihill

As a House Subcommittee probe into the collapse of Solyndra, Inc. widens (Solyndra received a $535 million federal loan guarantee), a second clean energy company with a $43 million Department of Energy loan guarantee has filed for bankruptcy. Beacon Power, which also received a $26 million in stimulus grant from DOE, was working on a new technology (fly-wheel based energy storage) that would allow the nation’s electricity grid to store wind and solar generated power, as demonstrated at a “a state of the art energy storage facility in Stephentown, New York.”

These bankruptcies are a travesty and also emblematic of what is essentially still a very embryonic alternative energy industry. In the case of Solyndra, the company’s business plan created expensive solar panels while the overall solar panel market saw a 40 percent price drop. These market conditions also were a harbinger of the collapse of two other solar companies – Evergreen Solar Inc. of Massachusetts and SpectraWatt of New York. Whether these conditions could and should have been anticipated is subject to debate.

While the reasons behind Beacon Powers collapse are not yet evident, (conjecture is that Beacon had product problems that were not addressed quickly thus resulting in lackluster investor interest) Republicans will waste little time adding fuel to a Solyndra probe designed to damage the Obama Administration. Meanwhile, the reality is that new technology companies fail all the time (more often than not) because they are risky start-ups. That is why government subsidies and incentives are needed in order to help an embryonic clean energy industry become a burgeoning one capable of attracting private investors. However, changing the rules of subsidies and incentives mid-stream has just the opposite effect on the risk profile for private investment. As stated in many prior blog posts, this is why a consistent, long-term U.S. energy policy strategy is badly needed.

And that is where these events become emblematic. Alternative energy is not ready for prime time and won’t be for another 20 to 30 years (if we invest in it NOW). Alternative is not the answer to energy needs short-term. For the next few decades, we need to harness all of our energy resources – traditional fossil fuel (coal and natural gas), nuclear, wind, solar, hydro and geothermal. Nuclear plants, as we know them today, are so large, complex and costly that one project gone awry can take down even the most financially stable investor-owned utility.( However, new technology smaller, “distributed” nuclear plants employing nuclear power plants similar to those used in the U.S. Navy for more than 50 years could be game changers for nuclear.) And solar and wind simply can’t address the technical issues of bringing energy to market at a price that is not two to three times what we pay per KW today. Notwithstanding the public process complexities of adopting wind and solar on a large scale, which will require addressing the realities of multi-jurisdictional permitting, zoning and public planning that could add decades to bringing any project onto the grid. The reality is that we need to update and replace the nation’s workhorse coal and natural gas power plants while we develop the next generation of clean energy generation, storage and transmission. Allowing Congressional subcommittees with political agendas to set this course, however, is the biggest mistake we could ever make.

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