THE BOOZE BIN
By Rosalie Morton (@rosaliemo)
Infographics are one of last year’s biggest PR trends. Have some dull survey data? Create an infographic and, to quote Emeril, “BAM!” you have something interesting! Infographics are super handy to pitch to media, pitch to blogs, share on your own social properties, share with customers… the list goes on.
Combine alcohol and infographics, and you can really have some fun. So, without further ado, here are three infographics featuring beer, and a few tips you can learn from them.
Tip 1: Brand Awareness through Timeliness
Super Bowl Beer by SaveonBrew.com
Timeliness is such an important factor for a successful pitch. Tie your brand to a relevant holiday, and the odds of the media and your customers noticing your product increase drastically.
SaveonBrew.com is a website that aggregates the lowest advertised beer prices (imports, crafts and mass domestics). You can enter your zip code or address, and the site shows you where to find affordable, delicious beer.
When do people look for beer? On the biggest game day of the year, the Super Bowl. So, to raise awareness of the site during the Super Bowl, the company created this gem of an infographic with hilarious stats including “7 million people will ‘call in sick’ on Monday after the game.”
Tip 2: Become a Resource by Creating a “How To”
How to Make Beer by OCWeekly.com
When it comes to hobbies, like, say, home brewing beer… there is a lot of research involved. You can’t just put some barley, hops and whey in a jar, and hope for the best.
One way to make research and “how to” articles more digestible is through an infographic. So, if you’re trying to establish yourself as a resource or a thought leader, an infographic can be an excellent tool.
OCWeekly did an awesome job giving readers the skinny with this informative, but really cool infographic on home brewing:
Tip 3: Hometown Pride – The Local Angle
Beer: Canada’s Drink of Summer by Molson and Coors
The local angle is a PR pro’s best friend. There is nothing that a local publication loves more than a success story from right around the corner… and with bigger brands, this can translate to the national scale. This infographic by Molson tugs at the local heart-strings, painting a vivid picture of Canada steeped in the tradition of beer. Who knew that beer is the most popular alcoholic beverage in Canada in terms of both volume and dollar value? Now, thanks to Coors, Molson and this fantastic infographic, you and I both do.
What are some of your favorite infographics? Share below!
As a senior account executive, Rosalie CRT/tanaka clients’ traditional and social media relations initiatives and provides crisis counsel. She has successfully placed speakers at high-profile industry conferences, submitted winning award entries, planned events and media tours, managed social media campaigns, served as editor for client blogs and garnered placements in top-tier traditional and social media. She can often be seen on the third floor of the Richmond office, trying to find her dog, Petey, who has most likely snuck into someone else's office to beg for food.
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