My love affair with Whole Foods started in college, when I would drive 20 minutes to their nearest store just so I could get my pick of the juiciest grapefruits, creamiest avocados and crunchiest granola in town. Since then, my fondness for the brand has only grown, and while this has a lot to do [...]
Search Results for: "Pia"
May
14
2013
Posted in Branding, Corporate Responsibility, Wine, Food & Nutrition
Tagged agriculture, brand building, brand equity, Branding, community garden, corporate foundation, corporate giving, CR, CSR, diversity, energy conservation, Energy consumption, entrepreneurs, farm to table, garden, GMOs, Green, grocery, healthy lifestyle, Issues Management, marketing to millenials, PR Industry Trends, RVA, shopping, social responsibility, supply chain diversity, sustainability, transparency, Whole Foods
Comments (3)
Mar
25
2013
TEDxRVA: Redefining Inspiration and Creativity
March 25, 2013 – 10:08 am
Inspiration and creativity can come from many sources – an elementary art teacher, a cross-country runner, a 16-year-old student, a gold medal Olympian, or even a mom. Simply by listening to others’ ideas, passions, struggles and triumphs, we too can experience the real moments of strangers, reflect on them and become inspired by their example. [...]
Posted in PR Industry Trends
Tagged best practices, creativity, crt-tanaka, inspiration, Richmond, TED, TEDx, TEDxRVA
Comments (3)
Feb
27
2013
Boozy musings of a former wine blogger: Lesson #1
February 27, 2013 – 8:00 am
THE BOOZE BIN By Caroline Helper (@forgetburgundy) I started my wine blog, Forget Burgundy, two years ago. After a year of blogging, I was finally starting to pick up work as a freelancer, while slowly coming to terms with the fact that no one in New York actually made a living just being a writer. [...]
Feb
13
2013
Diluting Your Brand. Literally.
February 13, 2013 – 10:46 am
THE BOOZE BIN By Pia Mara Finkell (@piamara) I’m a bourbon girl. I’ve never been a huge fan of vodka, gin makes me sort of angry and rum leaves a drumbeat in my skull the morning after. I like a range of bourbons, but Maker’s Mark has always been my go-to with its honeyed flavors [...]
Posted in The Booze Bin
Tagged booze, brand, brand ambassadors, Branding, cocktails, demand, jack daniels, Maker's Mark, PR Industry Trends, spirits, supply shortage
Comments (9)
Feb
1
2013
What It Takes to Lead: An Ode to the Leaders We Admire
February 1, 2013 – 8:02 am
By Caroline Helper (@forgetburgundy), Emily Lacy (@emstheticket) & Nikki Parrotte (@nikki_parrotte) What makes a leader? Is it an innate trait within us or a skill that’s learned over time? Is it a carefully calculated risk or merely a happy accident? The answer is yes. All of the above. True leaders emerge in various ways [...]
Posted in PR Industry Trends
Tagged crt-tanaka, crt/tanaka, Ellen DeGeneres, inspiration, Jimmy Buffett, leader, leadership, Nora Ephron, thought leadership
Comments (0)
Jan
16
2013
3 Ideas to Drive Online Community Engagement
January 16, 2013 – 9:00 am
THE BOOZE BIN By Pia Mara Finkell (@piamara) I’ve had engagement on the brain lately. Social media campaign goals might have once focused on growing online communities, but now our focus is mostly on engaging this community. Who cares how many people like you on Facebook if you’re just shouting from the rooftops into the [...]
Posted in The Booze Bin, Wine, Food & Nutrition
Tagged community engagement, infographic, Jordan Winery, Snooth, social media, social networking, video, Wine, Wines from Germany
Comments (0)
Jan
9
2013
New Year’s Resolutions for the Wine PR Professional
January 9, 2013 – 8:00 am
THE BOOZE BIN By Laura Petrosky (@chronic_ally) It’s a tricky thing with New Year’s resolutions. As a huge fan of making lists (yes, I am that type A personality), I embrace the challenge, year after year, of coming up with just the right amount of quantifiable self-improvements for the New Year. My rule of thumb [...]
Posted in The Booze Bin, Wine, Food & Nutrition
Tagged 2013, media relations, Twitter, Wine, wine blogs
Comments (1)
Dec
12
2012
Massive Shift in Wine Industry’s Most Powerful Voice
December 12, 2012 – 9:30 am
THE BOOZE BIN By Pia Mara Finkell (@piamara) The blogosphere has been abuzz with chatter and predictions since the most powerful voice (and palate) in the wine industry, Robert Parker, announced this week that he intends to step down as editor-in-chief of The Wine Advocate (TWA) – the powerful wine publication he founded over 34 [...]
Posted in The Booze Bin, Wine, Food & Nutrition
Tagged Asia, Bordeaux, California, ethics, Financial Times, Lisa Perrotti-Brown, Los Angeles Times, Million Dollar Nose, Rhone, Robert Parker, Singapore, The New York Times, The Wall Street Journal, The Wine Advocate, Wine, Wine Business
Comments (3)
Oct
26
2012
Posted in Branding, PR Industry Trends
Tagged advertising, brand building, brand story, Branding, Listening, mad men, marketing, marketing to men, marketing to moms, marketing to women, milk, Mom Central, olympics, P&G, Pampers, social media, sponsorships, storytelling
Comments (7)
Oct
23
2012
‘Mama Needs a Glass of Wine’ and Other Reasons to Market Wine to Women
October 23, 2012 – 8:00 am
THE BOOZE BIN By Pia Mara Finkell (@piamara) Before becoming one myself, any term modified by “mommy” made me wince. Mommy blogs, mommy marketing, mom(my) jeans. Barf. Now that I have an adorable, bubbly, giggling, non-sleeping baby at home, I’m warily starting to take notice. I find myself secretly reading some of these mommy blogs, [...]
Posted in The Booze Bin, Wine, Food & Nutrition
Tagged Bitch Wines, brand, Chateau Ste. Michelle, Facebook, Gallup, Girl's Night Out, Lulu B., Mad Housewife, marketing to women, mom bloggers, mommy bloggers, Mommy's Time Out, MommyJuice, The Beverage Information Group, The New York Times, Wine
Comments (6)
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