Often, I’ll get asked which books I suggestfor social media. Sometimes I’ll quip, “[Besides Now Is Gone,] How to Win Friends and Influence People.” But in reality, while it’s something of a joke, but also a pretty serious recommendation (Image: Happy by kkoshy). Dale Carnegie’s principles have stood the test of time because they are [...]
Search Results for: "dale carnegie"
May
14
2009
Posted in Digital Marketing
Tagged How to Win Friends, Meg Kheaney, principle, social media, Staff Leaders Conference, tactics, United Way
Comments (31)
May
9
2008
How to be Successful in Social Media: Be Yourself
May 9, 2008 – 11:48 am
Social media marketers love words like conversation. Authenticity. Transparency. Interaction. Participation. But what does that really mean? It’s all about being yourself. (Photo Credit: Fresh Webs) As PR professionals we are constantly pitching media to fight for a our 15 minutes of fame. In a world where there are numerous ways to connect with reporters [...]
Dec
3
2007
Six Ways to Make People Like You
December 3, 2007 – 3:52 am
Section Two of Dale Carnegie’s timeless classic “How to Win Friends and Influence People” contained six principles to “make people like you.” Out of all four sections, this one seems to have the most application to social media community building, particularly for personal brands. I cannot help but think of Chris Brogan when I read [...]
Nov
21
2007
Attitude of Gratitude
November 21, 2007 – 12:57 am
Rob Lagesse and Kami Huyse have started a Thanksgiving meme about who was most or very influential in your career. Thanks for tagging me, Kami. For me, that would be Victor Watts. I actually blogged about Victor anonymously last year when this blog was still in Diary of an Ad Man mode, chronicling the first [...]
Nov
13
2007
Social Media: PR, Advertising or None of the Above
November 13, 2007 – 8:04 am
A recent round of discussions on several blogs debating whether or not the PR or Advertising department should be the owner of corporate social media. To be frank, neither of these sits right with me. Social media requires a blend of PR, traditional marketing and old-fashioned relationship-building networking skills. Enter the Word of Mouth Marketing [...]
Posted in Digital Marketing, PR Industry Trends
Tagged advertising, Jeremy Pepper, John Bell, PR Industry Trends, Susan Getgood, WOMM, WOMMA, word of mouth
Comments (22)
Oct
22
2007
Let’s Put Relations Back into PR
October 22, 2007 – 3:58 am
Today marks the start of the annual PRSA conference in Philly. Invariably this conference spawns a bunch of posts about what’s wrong with the PR industry. In spite of this meeting, PR industry leaders cannot affect the changes necessary to reverse the public’s negative perception of PR. Confession: I used to be a member of [...]
Oct
3
2007
Old Fashion Savoire Faire = Social Media Success
October 3, 2007 – 12:56 pm
A lot of the basic principles in community building have very little to do with brilliant innovation, and much more to do with good, old fashioned people skills. In the words of John Houseman in those famous Smith Barney ads, “We make money the old-fashioned way. We EARN it (see low-grade YouTube video).� Relationship building is [...]
Mar
27
2007
Weekly Links Are Twittering
March 27, 2007 – 2:31 pm
I recently got hat tips from The ReadExpress.com Blog Log and the Blah, Blah, Blah blog roll. Thanks to these respective groups. I also won an award last night from my Dale Carnegie Leadership class (which just wrapped up) for the most contributions to the class. What a surprise and an honor, too. Well, I [...]
Mar
4
2007
One Year Coming
March 4, 2007 – 9:17 am
It’s Sunday, and I’m sick. I still have to work though. Entrepreneurs can not allow for minor illness. You have to slog through it, because there’s no one else. Especially when you’re shorthanded. I’m still in a holding pattern with hiring. We just began another round of interviews, which seem to be going well with [...]
Feb
25
2007
Blogger Stories
February 25, 2007 – 9:56 am
Toby Bloomberg, author of the very successful Diva Marketing Blog, asked me to write up my story for an online collection, dubbed Blogger Stories. Blogger Stories chronicles the stories of how the blogosphere has touched people’s lives and, in doing so, opened the door to new way of creating relationships and opportunities. Here’s an excerpt, [...]
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