So many acronyms. B2B, B2C… what does it all really mean? We define B2B as business to business and B2C as business to consumer. Is it like comparing apples to oranges? How do the two worlds relate - and maybe more importantly, how can we help them to relate? According to a recent survey by Ascend2, some [...]
Author Archives: Alyson Campbell
Changing The Game: Do You Ask for What’s Yours?
April 19, 2013 – 5:06 pm
I had the opportunity to attend the Advertising Women of New York “Changing the Game” Awards, hearing from inspiring women business leaders in all walks of their career. The women honored are no-nonsense ladies who have made bold moves and transformed brands by changing the rules. Donny Deutsch, CNBC host and moderator for the event, [...]
From Gutenberg to the Flash Mob – Marketing Innovation at its Finest
March 19, 2013 – 8:03 am
For centuries, marketers have tried to capture consumers’ attention. Some of the earliest ways were Gutenberg’s mass production of flyers and brochures (1450), then the emergence of magazines (1730s), advertising including billboards (1800s), radio and electronic computers in the 1900s and late 1900s, e-commerce in the ‘70s, and the ever-popular guerilla marketing in the ‘80s [...]
Drinking for a Cause?
December 7, 2012 – 7:27 pm
By Alyson Campbell (@acampfashion) While cause marketing is no new concept, spirits brands have been thinking more about how they can raise awareness for issues, while also helping impact sales. Neither are self-serving when done right. For example, Belvedere Vodka recently took over Manhattan’s Meatpacking district with an art installation in support of RED™ and [...]
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