Per my post last week, this will be my last regular contribution to the Buzz Bin (The Roman Road image by Erwlas). Before I begin, I want to thank my many loyal readers who said kind things to me off and online about the blog. You rock. At first, I was tempted to pull my [...]
Author Archives: Geoff Livingston
Parting Is Such Sweet Sorrow
April 5, 2010 – 6:44 am
by Geoff Livingston After four years and more than 800 blog posts published here on the Buzz Bin, it’s with some regret that next week’s post will be my last regular contribution to the blog. Though I may make a guest appearance here and there, this will be it. Why, you ask? I have run [...]
Do Not Pass Go, Do Not Collect $200
March 29, 2010 – 12:17 am
by Geoff Livingston Many organizations make the mistake of thinking they can go 0-60 miles per hour with two-way communities. In doing so, they start out on a path to quick failure, almost like going to jail in Monopoly (image by HarshLight). Before when can succeed with major initiatives online, it’s important to check back [...]
Productive Crowdsourcing Requires Community Management
March 22, 2010 – 4:35 am
One of the hotter memes in online media today is the crowdsourcing trend. Sparked by recent cause marketing (Pepsi) and product development successes (Cisco), everyone wants to talk about crowdsourcing as the new ethos of the social web. But the crowd is not always trustworthy as research shows (see this post for crowdsourcing negatives), creating [...]
SxSW Vibe: Enough Social, What’s Next?
March 15, 2010 – 4:29 am
by Geoff Livingston This year’s SxSW had an interesting flavor to it (image by marcatsworld). You get the strong feeling that conversations and panels about social media have hit the wall. There’s an air of autumn to the conversations, and a consistent undercurrent revolving around what’s next. Everyone knows that organizations are still rapidly moving [...]
Is Trust In Twitter Misplaced?
March 8, 2010 – 6:53 am
Now that Twitter hype is starting to cool off a bit, marketers need to take the time to evaluate the real value of this social network. First of all, Twitter offers a great place to talk with technologists, marketers, journalists, select stars and cause-activists. However, it’s not that great of a social network to reach [...]
You Can’t Run From Problems
March 1, 2010 – 12:50 am
In the new world of communications, everything’s public and conversations happen with or without your organization (image by Martino). We know this. Yet some companies (and people) seem to hide from their very public problems, perhaps a condition of 20th century PR techniques. You can’t run from the mirror. If anything online media shows us, [...]
60,000 Droids a Day Keep the Apple Away
February 22, 2010 – 6:10 am
Right now it seems every company wants to build an iPhone app. Yet given that 60,000 Android phones ship every day, one has to wonder how much longer Apple will have a lock on shiny object syndrome du jour (image by Andrew Mason). That’s roughly 5.4 million a quarter, and the numbers continue accelerating to [...]
Google’s Great Buzz Gamble
February 15, 2010 – 12:12 am
In 1944, the ABC — comprised of the remnants of the NBC blue network — launched to compete with NBC (Red) and CBS. Last week marked the very loud and controversial launch of Buzz to more than 175 million Gmail users. After almost a week to digest the launch, I’m starting to think Buzz is [...]
Fragmented Branding – The 21st Century Reality
February 8, 2010 – 4:05 am
by Geoff Livingston We live in a world where anyone can hijack a brand and put it on the Internet with their own views, positive or negative (image by Brent Nelson). Brand control no longer exists, in large part because of widespread fragmentation of traditional and citizen-created media. The resulting brand distortion creates a situation [...]
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