This post is for the youth who aspire to become Internet communicators. In an era when fame and follower counts are overemphasized, it seemed apropos to offer what I consider the best assets of an Internet communicator. Guides to attain optimal personal brands and the most amount of Twitter listings represent red herring pursuits as [...]
Author Archives: Geoff Livingston
Get Mobile Now
January 25, 2010 – 2:54 am
Image by fotoboer This morning I am speaking at the first ever Social Media Breakfast in Washington, DC. The featured topic is, “What trends or predictions do you believe will prevail? How can we be visionaries in a space as dynamic as social media?” The answer? Get mobile now. From the incredible outpouring of donations [...]
The Conversation about the Conversation
January 18, 2010 – 5:29 am
by Geoff Livingston Maybe it’s because I was gone for two months on a sabbatical, but returning to my reader has been a disappointment. Let me be more specific. In particular the social media, PR and marketing blog posts about PR, social media, marketing and, yes, the general “conversation,” read like a time warp back [...]
Pepsi’s Super Refreshing Social Play
January 11, 2010 – 5:19 am
When Pepsi declined to advertise in this year’s Super Bowl, it was big news. The best sure-fire mass media event in the nation lost one of its mainstays, who opted for a significant $20 million corporate responsibility-based social media program instead. The Pepsi Refresh online program — set to launch this Wednesday — combines a [...]
AppMakr Makes iPhone Apps Acce$$ible
January 4, 2010 – 8:03 am
by Geoff Livingston Every smart internet marketer and company wants to deploy mobile apps, starting with that hot and shiny iPhone app. Yet the cost of developing iPhone applications (as well as applications for the Blackberry and Android platforms) can be cost prohibitive. AppMakr changed the iPhone application paradigm today with the launch of its [...]
The Battle for the Mobile Internet Begins
December 28, 2009 – 8:10 am
War was declared a long time ago, but now the battle finally begins in earnest. 2010 marks the year that Google Android and its many manufacturer and carrier partners took on Apple and its exclusive wireless carriers. The final prize? The primary determinant of the third web boom, the mobile Internet. All the other handset [...]
Ten Things I Could Do Without In 2010
December 14, 2009 – 7:21 am
by Geoff Livingston Last post I waxed poetic about the new decade and what it could bring. Of course, one could simply focus on the New Year. Conversational media forms have changed our world for the better, but with the good comes the bad. Here are some things that have worn out their welcome, in [...]
A New Decade Dawns
December 7, 2009 – 2:14 am
The sun is setting on the 21st century’s first decade. by Geoff Livingston Hard to believe it, but 2010 looms in the not too distant future. As our new decade dawns, one can’t help but reflect on the past 10 years and how the Internet now dominates the media marketplace. Further, what will the Internet [...]
Can Marketers Serve the Female Economy?
November 30, 2009 – 8:02 am
by Geoff Livingston Joan of Arc by D.B. King Since the holiday shopping crush has begun in earnest, perhaps we can acknowledge one of the great undercurrents of our time, the rise of the female economy. To quote Harvard Business Review, “Women now drive the world economy.” This reality will become even more obvious as [...]
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