Author Archives: Geoff Livingston

Top Ten Social Media Turkeys in 2009

by Geoff Livingston
What better way to role into the Thanksgiving holiday than to poke a little fun at some turkeys? We can all use a laugh.  The following list represents some of 2009’s biggest Turkeys in social media.
1) Ashton Kutcher: Really? Really?  Did we really make this guy into the Twitter icon of the [...]

Should We Trust the Crowd?

Overexposed crowd image by Victoria Peckham
by Geoff Livingston
One of the strangest aspects of newfound freedom is the want to run riot over everything. You can see this with attitudes towards free content, popular theories, unconference and crowdsourced conference content, and general crowd-sourcing initiatives. In reality, these initiatives bring great creativity to bear (many outweigh [...]

Headline Writing Drives Traffic

by Geoff Livingston
It doesn’t matter what the property is (image by junkerjane). From Twitter and email to document and blog post titles, your ability to write great headlines (or 140 character writing) matters more than ever. Great headlines drive traffic and interest.
Attention spans have shrunk, and if you can’t interest someone right off the bat [...]

Facebook Fan Page Best Practices

by Geoff Livingston
Facebook fan pages have become immensely popular for companies and organizations. They love using pages to communicate with their stakeholders.  The following eight suggestions will optimize your fan page to create the most vibrant community possible (for more tips also be sure to check out Facebook’s best practices page, too):
1) I [...]

Survival Demands Change

by Geoff Livingston
You may be strong, you may be smart, but if you cannot adapt to rapid change you won’t survive. A rather Darwinistic statement, but a truth that companies and communicators increasing must accept. Communications technology has turned our world upside down (this post owes a special hat tip to Kyle Reis, and [...]

Redefining Authority – A Question of Now

by Geoff Livingston

Just prior to BlogWorld Expo this past weekend, Technorati released it’s new authority system, a more mercurial gauge of popularity. The effort redefines the much maligned authority figure, and reclaim respect from the blogosphere.
Technorati, once the end all, be all of blog rankings, now often finds itself derided as broken and [...]

Gotta Love Seth Godin’s Latest Moves

by Geoff Livingston
We often talk on the social web about responsiveness and how that means more to a reputation than stumbles and bumbles. Well, there’s no greater example right now than Seth Godin.
Last month Godin had a couple of stumbles, of which he was highly criticized by leading nonprofit and marketing bloggers, [...]

You Don’t Want My Lifestream

You probably don’t want to see photos of me kissing Caitlin on the Buzz Bin, a professional blog. 
by Geoff Livingston
Lifestreaming’s back (last blogged about on the Buzz Bin in 2007)! From Steve Rubel’s lifestream-only decision to Jane Quigley’s recent BlogPotomac interview, which pointed-out that mobile lifestreaming technology Posterous has become red hot, lifestreams are the [...]

The New Buzz Bin

Livingston Communications was folded into CRT/tanaka six months ago. Since then, we have been driving social media across the line, from implementation to internal best practices and training. Now it’s time to become more public with our learnings and evolve the Buzz Bin from a one man show to blog representing CRT/tanaka’s best thought leadership [...]

#GrowSmartBiz: Chris Anderson Delivers Free Intel

Chris Anderson of WIRED!, The Long Tail and Free fame keynoted this morning’s GrowSmartBiz conference (Chris Anderson Image from PopTech!). He opened up the conference and dubbed it the golden age of small businesses.
The Long Tail
Anderson says The Long Tail acknowledges that mass market distribution has not met people’s needs, that their are [...]