6 Tips to Better Position Yourself in the Year Ahead By Missy Neff Gould (@NeffGould) Here in Virginia the legislative session is coming to an end. This is the time when government affairs professionals go back to their normal offices away from the capital, the time when they all rest up, get reacquainted with [...]
Author Archives: Admin
How to Avoid Watering Down Your Brand
February 26, 2013 – 8:01 am
What Carnival Cruise Lines & Maker’s Mark Can Teach Us About Brand Decision Making By Kelly O’Keefe (@kellyokeefe) What a month it’s been for brand blunders. In recent days, the world’s largest cruise line, one known for its luxury accommodations, handed its travelers plastic bags and asked them to use them for their solid waste. That [...]
Don’t call it the Academy Awards; call it the #Oscars!
February 25, 2013 – 12:43 pm
By CRT/tanaka’s Brand Group On Sunday night, the Academy of Motion Pictures Arts and Sciences continued its quest to appeal to a younger audience. The show enlisted Family Guy creator Seth McFarlane to host the 85th Academy Awards – oh, wait, we mean “The Oscars.” This year, the Academy decided to rebrand the program in [...]
The Power of an Open and Honest Apology
December 21, 2012 – 10:07 am
By Ryan Lamont (@RyLamont) Yesterday, as I packed my computer up and headed out of the office for the night, the big black letters of one our company’s core values stared back at me from the wall across the room: “Always be open and honest.” I thought about the importance of this statement, not only [...]
Crisis Communication Lessons from the Tragedy at Sandy Hook
December 18, 2012 – 9:54 am
By Catherine Gryp (@cgryp) Like the rest of the country, I watched the news of the Sandy Hook school shooting with shock, sadness and an incredible feeling of loss. I’ve shed many tears for the innocent lives lost. As I have been monitoring the media coverage of this tragedy, the communicator side of my brain [...]
Sharpen Your Blogger Relations Skills: How to Reach the 77% of Internet Users in the Blogosphere
November 20, 2012 – 3:31 pm
By Kelsey Mohring (@mohrinkd) A few weeks ago I had the pleasure of attending a Mastering Blogger Relations session as part of Adfero Group’s Get PR Smart series. I found this workshop to be particularly educational since, as an Account Coordinator at CRT/tanaka, one of my main responsibilities has been blogger outreach. Therefore, I’d like [...]
Empathy: The Lifeblood of Effective Marketing and Advertising
November 16, 2012 – 9:27 am
By Ryan Lamont (@RyLamont) “Thanksgiving dinner’s sad and thankless. Christmas dinner’s dark and blue. When you stop and try to see it From the turkey’s point of view.” Shel Silverstein has a unique way of capturing the essence of penetrating a larger-than-life concept in an amusing and light-hearted verse. Last week we celebrated our annual [...]
The Art of Presenting: 10 Tips for Creating and Delivering an Exceptional Presentation
November 13, 2012 – 9:50 am
By Sam Cox (@samanthamcox) Presentation. A single word that makes many people – including even some PR professionals – shudder. Over the past few months, I’ve had the pleasure of assisting Brian Ellis during several client presentation trainings. Brian leads our media, communication and crisis training work at CRT/tanaka, and every time I leave one [...]
Take that, Real World; I made it!
November 5, 2012 – 12:14 pm
By Kelsey Mohring (@mohrinkd) Quick disclaimer: What you are about to read is about the PR industry as well as the transition from college to the real world, making it in a new environment, discovering your strengths, weaknesses and passions and making some mistakes along the way. So, if you aren’t ready for a life [...]
Meeting the Entertainment Media: Not Just Another Celeb Story
October 30, 2012 – 8:23 am
By Alyson Campbell (@acampfashion) Recently, I had the opportunity to attend the Publicity Club of New York’s “Meet the Entertainment Media” luncheon. While these media are certainly apt to receiving more gossip and stranger stories than any other news desk, it’s still important to approach them in the right way. Take these tips from some [...]
The BuzzLine – Week 4 – Blanched, Broiled or Fried?:
Failure to Communicate: Learnings from the Ongoing Cooper Union Battle:
The BuzzLine – Week 3 – Pomp and Circumstance: