Author Archives: Admin

Skillsets Every PR Pro Needs

Guest post by Gini Dietrich (@ginidietrich)

If you missed it a few weeks ago, the New York Times wrote a piece about redefining public relations.
You see, the last time PR was defined was in 1982. Yes, 30 years ago. And, in the last five years, our industry has completely been turned on its head.
All of the [...]

Chew on This: 2 Points of View on Food and Nutrition Trends from #FNCE 2011

By Emily Valentine (@ebvalentine) and Joanne Tehrani, MPH, RD (@eatingdrinknyc) – One branding specialist and one nutrition professional – both PR Pros
We just came back from the Food & Nutrition Conference & Expo (FNCE), the annual conference put on by the American Dietetic Association, on September 24-27 in San Diego.
The event was attended by over [...]