Author Archives: Andrea Morris

Gender: Female
Industry: Sales/Marketing
Occupation: Marketing Consultant/Copywriter
Location: Alexandria, VA

In 2006 Andrea parted her posh position as a top sales executive to pursue her passion – copywriting. Her company, Write Ideas Marketing, works with visionaries, entrepreneurs, small businesses and consultants to help them get the right message to the right people. As a millennial, Andrea is fluent in online culture and shares her unique perspective with clients and readers. Andrea holds a B.S. in Marketing from Virginia Commonwealth University in Richmond, VA and is known for her quirky, conversational and effective writing style.

You’re going to the moon – what song do you listen to on the way?
Unwritten by Natasha Bedingfield

Using Social Media in Your Personal Brand

August 1, 2007 – 5:15 am

In a recent post by John Janstch of Duct Tape Marketing he describes how, “A small business brand is so much more complicated than a tagline, colors or logos. A small business brand is everything a business does and has done, much like a biography – or in this case a brandography.”
This is true, not [...]

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Innovation Through Social Networking at Procter & Gamble

July 25, 2007 – 6:17 am

Look under your kitchen sink, in your medicine cabinet or above your washing machine and chances are you’ll find a Procter & Gamble product. P&G produces over 300 of the best-known commercial products such as: Crest, Charmin, Bounty, Dawn, Swiffer, Tide, Downy, Duracell, Gillette, and the list goes on and on and on.
At a recent [...]

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Brand Failures and Why We Love To Laugh at Them

July 18, 2007 – 6:16 am

Brand Expectations + Brand Perception = Brand Success/Failure
As pointed out by Rich Becker over at Copywrite, Ink. in a case study of Tom Cruise’s fallen brand (The plane crash pic was icing on the cake for this post)… “A brand is the net sum of all positive and negative impressions of the subject,” which, Becker [...]

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New Media Nouveaux Conference Exceeds Expectations

July 14, 2007 – 3:24 pm

The New Media Nouveaux Conference has been a magnificent catalyst for conversation.Geoff Livingston gave an insightful introduction to new media – citing case studies from his upcoming book, Now Is Gone.He started by mentioning the impact that social media has on today’s society.
Being in the Northern Virginia area, the audience is intimately aware of [...]

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Your Social Media Brand – What Leads to Burnout?

July 12, 2007 – 5:12 am

There’s been a lot of buzz lately on the effects of social media burnout.
Shel Holtz posted a great read on his predictions and how social media will eventually integrate.
“Today, the fear seems to be the sheer number of social media channels and how they will occupy all of our time, keep us from seeing the [...]

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The Re-Branding of America

July 4, 2007 – 7:05 am

First of all, let me say that the idea for this post was a patriotic one. Seeing as how it is the 4th of July and we are celebrating our independence and culture, I thought I would post on the positive aspects of the American Brand.
I’m not wealthy, I have no political affiliation, I am [...]

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The Unconference Phenomenon

June 27, 2007 – 6:36 am

One way to stand out from the crowd is to do the complete opposite. Remember 7-UP and their success as the “uncola”?
Branding yourself as “all the big guys are doing this and you hate it – so we’re doing this and you’ll love it” is a great way to build buzz and more often than [...]

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Battle of the Brands: NASCAR vs. AT&T

June 17, 2007 – 9:34 pm

On a hot Sunday afternoon in Atlanta NASCAR quietly filed a $100 Million Dollar countersuit against AT&T for what they cite as “ambush marketing.”
Maybe this is karma coming around to bite AT&T in the *ss after the stunt they pulled with RIAA & MPAA to track down and prosecute any AT&T user that downloads [...]

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Branding Beliefs from Around the Blogosphere

June 13, 2007 – 7:39 am

One of the things I love about marketing terms is how their elusive nature allows for open interpretation and individual definitions.
In my brain, branding is the art and science of forming an impression. The success of your brand is determined by how closely your customer’s experience meets (or exceeds!) their expectations.
Here’s what some of the [...]

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jetBlue Bounces Back

June 6, 2007 – 6:44 am

You may remember the mounds of negative publicity commercial airline jetBlue received after canceling over 200 flights due to a Valentine’s Day ice storm. The fiasco had some people wondering if the airline, which was overwhelmingly perceived as a fantastic value, would ever recover from the PR disaster.
According to a recent survey- jetBlue has definitely [...]

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