Author Archives: Andrea Morris

Gender: Female
Industry: Sales/Marketing
Occupation: Marketing Consultant/Copywriter
Location: Alexandria, VA

In 2006 Andrea parted her posh position as a top sales executive to pursue her passion – copywriting. Her company, Write Ideas Marketing, works with visionaries, entrepreneurs, small businesses and consultants to help them get the right message to the right people. As a millennial, Andrea is fluent in online culture and shares her unique perspective with clients and readers. Andrea holds a B.S. in Marketing from Virginia Commonwealth University in Richmond, VA and is known for her quirky, conversational and effective writing style.

You’re going to the moon – what song do you listen to on the way?
Unwritten by Natasha Bedingfield

Five Easy (& Cheap) Ways to Boost Your Brand

May 30, 2007 – 8:01 am

Branding is one of the heftiest tools in a marketer’s toolbox. It’s so important we measure its “equity”. Yet, when asked to define it, many companies break their brand down to a logo and a few corporate colors.
I think branding is the art and science of making an impression.
Luckily, there are ways to make a [...]

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Will Double Branding Be the Demise of Traditonal Media?

May 23, 2007 – 6:45 am

Friend of the Bin Al Ries recently made the point of how “double branding” dilutes a brand’s overall effectiveness. Yet the age of Daimler-Chrysler, AOL-Time Warner, and Sprint-Nextel demonstrates that double branding is a tactic that although ineffective, is not going away any time soon.
While both companies may begin with the best intentions for equality, [...]

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Sprint Gets Personal

May 16, 2007 – 6:30 am

Telecommunication firms seem to have a tough time on the customer satisfaction front. We as customers don’t realize how much we rely on our cell phone provider until something goes wrong. Then all hell breaks loose and we’re up in a tizzy complaining to the closest customer service rep we can find.
I’ve been with Sprint [...]

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Self-Actualized Branding: Customer Involvement for Viral Marketing

May 9, 2007 – 9:16 am

If you’re reading this blog, it’s probably no surprise that traditional forms of media are crumbling like bleu cheese all around us. No longer can companies rely on mass advertising to create brand loyalty. Nope. In today’s fast-paced, gotta-have-it yesterday society viral marketing is more than just a buzzword – it’s a revolution.
So why all [...]

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