Your hospital is committed to quality care… but do they Like you? A recent study revealed that patient satisfaction is linked to the number of “likes” a hospital has on Facebook. And in fact, mortality rates increase as “likes” decrease. The study evaluated 82 hospitals within 25 miles of New York City, and used the [...]
Author Archives: April Sciacchitano
The One Percent in Healthcare – Can Hospitals Make It Personal?
October 4, 2012 – 9:27 am
by April Sciacchitano (@aprilcs) H&HN recently reported on the costliest one percent of patients. They comprise 20 percent of healthcare spending, and visited the emergency room about 10 times in the past year. Meanwhile, healthcare is on a mission to reduce costs and improve outcomes – and any solution that can do both at once [...]
Nutrition Activism for Healthier Kids – Does it work?
August 30, 2012 – 9:03 am
By April Sciacchitano (@aprilcs) The Centers for Disease Control and Prevention has issued millions in grant money to 25 states to fight obesity. While access and education are the typical weapons in the anti-obesity arsenal, some dollars are being applied to nutrition activism – essentially lobbying for policy changes around nutrition. Lobbying isn’t the intended [...]
Healthier Apps for Your Tech Diet
July 12, 2012 – 8:07 am
By April Sciacchitano (@aprilcs) Can an app a day keep the doctor away? Maybe. Technology has given us new ways to manage our health, and health-focused organizations are catching on. In April 2012, Challenge.gov, managed by the US Department of Health and Human Services (HHS), funded three apps co-developed by health professionals and developers to [...]
How Communicators Play Doctor: Diabesity and Direction
June 14, 2012 – 9:31 am
By April Sciacchitano (@aprilcs) As health communicators, we liaise between health organizations and the American people. It’s a huge opportunity because communication is an area of innovation in health. It also means we have more opportunity, if less authority, than medical professionals to help people create healthy lifestyles. The National Center for Health Statistics reported [...]
To Redesign or Not to Redesign: What’s next for your website?
May 31, 2012 – 9:30 am
By April Sciacchitano (@aprilcs) Many marketing professionals have done it. They go through the process of website redesign only to start anew within 18 months. The web changes fast, which means it’s important to stay on top of trends between redesigns. And there’s good news for the web-weary: You can limit your “overhauls” by evolving [...]
The Power of Voice: Why Radio Thrives
April 26, 2012 – 8:54 am
By Debbie Myers Radio is the most fascinating communications medium. It continues to thrive despite many attempts to derail it. At one time, television was thought to replace this medium of the mind, but radio reinvented itself with DJ personalities and drive-time news and weather. Then satellite and Internet came along and radio has adapted [...]
The Unwritten Rules of PR Writing
March 29, 2012 – 10:28 am
by April Sciacchitano (@aprilcs) Unlike reporters and copy writers, PR pros are writing chameleons. We write scathing op-eds, deftly-woven media messages, cheeky blog posts, inspiring speeches, informative scripts and 140-character sonnets. AP Stylebook in hand, we make our way through new and strange platforms. But in our journey, does our tone vary appropriately? We follow [...]
Google, Apple target the TV – what does this mean for marketers?
February 16, 2012 – 8:31 am
by April Sciacchitano (@aprilcs) According to new Nielsen research, television viewing time is down, while Internet use increases. This news is supporting something we’ve all suspected – DVR users are skipping ads or using ad time to bounce their attention to the Internet. In addition to Nielsen viewers watching less TV, some are dropping it [...]
5 (Achievable) Health Resolutions for 2012
December 15, 2011 – 9:04 am
by April Sciacchitano (@aprilcs) Every year, people make health and wellness resolutions for the coming year. Unfortunately, they often have a tough time sticking to them. Sixty percent of gym memberships are out of use by mid-February, and it appears we aren’t making progress outside the gym either – 66 percent of Americans are overweight [...]
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