Author Archives: April Sciacchitano

Three Steps to Innovative Social Media: Step 1, Get Unstuck

May 3, 2011 – 10:49 am

By April Sciacchitano (@aprilcs)
The day-to-day of maintaining a social media account can take its toll on the manager - connecting with a fan isn’t as fun as it used to be, the idea of using Facebook in your free time no longer appeals, and tweet after tweet after tweet only add to your social media malaise. If [...]

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Do Your Social Media Properties Need a Spring Cleaning?

March 31, 2011 – 9:57 am

By April Sciacchitano (@aprilcs)
If spring has you inspired to clean out your closets and reorganize your pantry, consider sprucing up your social media properties as well.  Your social media properties may need freshening up or a Hoarders-style overhaul. Either way, an annual refresh can keep you relevant.
Your homes on Twitter, Facebook, Wikipedia and Foursquare require maintenance, [...]

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Is your social media policy leaving employees out in the cold?

February 24, 2011 – 11:24 am

By April Sciacchitano (@aprilcs)
Join us on Facebook…  unless you work here.
Companies are instituting social media policies to create an open environment, but with a few parameters.  Hospitals, on the other hand, are afraid to allow access to social networks from within the hospital.  The message is loud and clear: Employees can’t be trusted.
To be fair, [...]

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Emotional Baggage Marketing – Let’s Unpack

January 20, 2011 – 12:23 pm

By April Sciacchitano (@aprilcs)
It’s the middle of January, and you’ve probably noticed the dwindling number of New Year’s resolutioners at your gym. Even people who “resolve” to be healthy have trouble making it stick. Why? There are real emotions at play when it comes to health decisions and regimens. Marketers need to understand these emotions [...]

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Ready for Resolutions? Being Healthy is the New Green

December 9, 2010 – 11:40 am

By April Sciacchitano (@aprilcs) 
Going green has come a long way since reduce, recycle, reuse. People asked for options beyond a blue recycling bin. Nevermind the fact that buying green is how people justify their bad behavior – give them organic, reclaimed and self-sustained. 
Just when companies are patting themselves on the back for greener practices, consumers have a [...]

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Where’s the Beef? How to Make a Video Powerful

September 16, 2010 – 10:05 am

By April Sciacchitano

As Lady Gaga swept the 2010 MTV VMAs, you begin to wonder what makes a good video.  Should you begin working on a dress made of meat?

No, but you do need to think about what people like to watch.
Aside from music videos, the most-watched videos on YouTube are simple.  We’re inclined to watch [...]

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