Today’s challenge is not how to get on board but how to maximize and leverage the popularity of these platforms without getting distracted or drowning in the chatter. The key to social media is being ‘social’ which means engaging in conversations and not just standing on the side lines shouting out your branded messages.
Author Archives: Brona
“To salt or not to salt that is the question…” the culinary vs. health debate rages on.
By Brona Cosgrave (@bronacos) Recently a tweet from Jacqueline Church (aka LDGourmet) caught my eye. Promoted by a friend’s comment, she had drafted a “PR Client’s Bill of Rights” and posted to her blog a while ago. Her tweet announced its reposting. The list of client’s rights is comprehensive and in my [...]
Over the years I’ve heard many horror stories from writers and editors about the terrible pitches they received, from silly booboos like not leaving a name or phone number in a voice message to neglecting to include product samples in the editorial kit to real blunders, those “what were they thinking?” episodes, like shipping ice [...]
By Brona Cosgrave (@bronacos) Just in time for the Produce Marketing Association Annual Fresh Summit, the largest produce industry event held in the US, Walmart announces its new Global Sustainable Agriculture Goals, which I’m sure will be one of the hot topics on the show floor. Their goal is to double sales of locally produced [...]
Food trucks have been an integral part of many American cities for generations; the original convenient food store, serving up breakfast, hot dogs, gyros, nuts, pretzels, ice cream and other versions of traditional hand-held on-the-go foods, when and where needed. For the most part they have gone unnoticed – part of the fabric of [...]
Two weeks ago I read a New York Times op-ed Math Lessons for Locavores by Stephen Budiansky which to my mind warranted an instant tweet. Hurrah for Stephen who was finally broadening the debate. I think that locavores have for too long sung a one note mantra unabated (with you know who as their goddess [...]
After attending Doug Fleener’s Growth Through Advocacy seminar at the Summer Fancy Food Show show , I signed up for his newsletter which gives daily tips for retailers – all with a customer providing excellent service focus. Many of Doug’s tips apply to all customer/client interactions regardless of industry. Where am I going with this? [...]
My feet and my belly are have just about recovered from a full day at the bi-annual Fancy Food Show. Since living in San Francisco, attendance at this B2B show has become an annual ritual for me. The east coast show is typically held in New York every summer and is about three times larger [...]
For many years now I’ve been reading contradicting surveys; on the one hand consumers claim they want to eat more healthfully and yet at the same time studies indicate that their food purchases in both the foodservice and retail sectors tell another story. The nation’s obesity rates speak for themselves; according to the American Medical [...]