Musings and analysis on marketing, buzz and communications.
THE BOOZE BIN
By Cassandra Bianco (@cnbianco)
Totally brilliant concepts. I adore them. This one is tasty.
Last Thursday I hopped over to Chelsea for Kim Crawford’s “Undone” wine event. Guests were only aware of three intriguing elements per the invitation: fashion photographer Miles Aldridge was hosting an “extraordinary photography experience,” Alexandra Richards was spinning, and wine was [...]
THE BOOZE BIN
By Cassandra Bianco (@cnbianco)
Monday afternoon I attended Return to Terroir, where 77 wineries from Chile to Slovenia to Australia showcased their biodynamic wines. My colleague and I circled the energetic room chatting with winemakers from Corsica, Georgia, France and Italy, and inquired about the vast differences of terroir. It was interesting to find [...]
THE BOOZE BIN
by Cassandra Bianco (@cnbianco)
As marketers we must think and create content more like artists. Visual artists have an innate talent to gift beauty. Artists tend to look at the picture as a whole, instead of only seeing the main object of attention (scientific research has proved this.)
This past Monday I attended a Google+ [...]
THE BOOZE BIN
By Cassandra Bianco (@cnbianco)
Champagne. Cava. Prosecco… these are the leading region sparkling wines from France, Spain and Italy. But for most, the bubbly sales just jingle this time of year.
Beverage Media’s current December issue features an excellent state of the market sparkling wine round-up. Key takeaways:
Champagne remains classic, and in true fashion, [...]
By Cassandra Bianco (@cnbianco)
The aromas of blackberry, leather and tobacco tickled the nose hairs of the 25 judges. These sweet smells lingered as did the suspense, which was so thick you could cut it with a corkscrew. Soon the silence broke, and there were sounds of sniffing, swirling, sipping and spittoons shots. This was not [...]
By Cassandra Bianco (@cnbianco)
Fast Company – With She’s The First, Tammy Tibbetts Uses Social Media For Social Change
I’ve come to love New York City for this town’s inherent serendipitous nature.
Recently I watched the above Shatterbox video interview posted on Fast Company with Tammy Tibbetts from She’s the First, a not for profit sponsoring girls education [...]
By Cassandra Bianco (@cnbianco)
I like trying to conquer my fears. Anything that seems terrifying at first…like, public speaking.
I studied and performed improv in college with Theatre Strike Force, and a few of the fundamentals were some of the greatest lessons learned for business practices and everyday life. We performed “Whose Line Is It Anyway” short-form [...]
By Cassandra Bianco (@cnbianco)
Last month in Paris, my tourist urge kicked in to line up at Ladurée, known as the macaroon mecca (of swooning.) These shops are the quintessence of Paris. But what I will never forget was how the macaroon messieurs ever so carefully select each pop-art cookie and place it in a decorative [...]
THE BOOZE BIN
By Cassandra Bianco (@cnbianco)
Bugs could be sexy. Ok fine…only a little.
The New York City cocktail movement has trickled so far along, some bars want something… special to differentiate themselves. So why not fix up cocktails with some additional, natural, seasonings?
Creepy is cool, and insect drinks are currently swarming the scene, or at least [...]
By Cassandra Bianco (@cbianco)
Hello recent college grads. You are tugging on my heart strings.
It was only a few years back that I too partook in the surreal experience. Though elated, we all had one itchy thought permeating our celebration. On the stadium-sized screens, out of hundreds, the film crew focused on one girl’s cap, which [...]
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