THE BOOZE BIN by Cassandra Bianco (@cnbianco) Shaquille O’Neal announced Monday he is launching his own line of vodka — “Luv Shaq.” The former NBA star plans to launch in 2013 with a sugar- and gluten-free coconut flavored wallop. And who will have the privilege for this new product PR launch? CRT/tanaka would like [...]
Author Archives: Cassandra Bianco
Chilling the Cocktail Scene
November 14, 2012 – 5:04 pm
THE BOOZE BIN By Cassandra Bianco (@cnbianco) 80% of learning occurs visually. Yet, well-directed educational videos are still hard to come by from brands. In PR we need to create video in addition to media relations in telling our stories. Visual content is as important as reading articles for our audiences. As far as bottom-line [...]
Media Relations Do’s and Don’ts
June 20, 2012 – 8:04 am
THE BOOZE BIN By Cassandra Bianco (@cnbianco) Media relations is a lot like dating. During early conversations of romance, too much contact simmers the sizzle. So why would you reach out to someone, then slam them with a pitch? Which, in fact, is not reaching out, at all. It comes off unnatural, insensitive and forced. [...]
Schmoozin and Boozin: Summer Food Festivals
May 23, 2012 – 12:43 pm
By Cassandra Bianco (@cnbianco) Last weekend I noshed my way through The Great Googa Mooga. I was looking forward to it all week. I was mostly giddy about seeing Hall & Oates perform (for free)… and knew the weather was going to be glorious. There has been much discussion of how Googa’s great vision [...]
Undo Ordinary: Experiential Wine Marketing by Kim Crawford
April 11, 2012 – 9:00 am
THE BOOZE BIN By Cassandra Bianco (@cnbianco) Totally brilliant concepts. I adore them. This one is tasty. Last Thursday I hopped over to Chelsea for Kim Crawford’s “Undone” wine event. Guests were only aware of three intriguing elements per the invitation: fashion photographer Miles Aldridge was hosting an “extraordinary photography experience,” Alexandra Richards was [...]
Wine Biodynamics: Poop, Cosmos and Chickens
February 29, 2012 – 7:30 am
THE BOOZE BIN By Cassandra Bianco (@cnbianco) Monday afternoon I attended Return to Terroir, where 77 wineries from Chile to Slovenia to Australia showcased their biodynamic wines. My colleague and I circled the energetic room chatting with winemakers from Corsica, Georgia, France and Italy, and inquired about the vast differences of terroir. It was [...]
Content Creation Learnings from Stella Artois Artistry
January 25, 2012 – 7:45 am
THE BOOZE BIN by Cassandra Bianco (@cnbianco) As marketers we must think and create content more like artists. Visual artists have an innate talent to gift beauty. Artists tend to look at the picture as a whole, instead of only seeing the main object of attention (scientific research has proved this.) This past Monday I [...]
Why Marketers Should Pop the Bubbly Year-Round
December 7, 2011 – 11:02 am
THE BOOZE BIN By Cassandra Bianco (@cnbianco) Champagne. Cava. Prosecco… these are the leading region sparkling wines from France, Spain and Italy. But for most, the bubbly sales just jingle this time of year. Beverage Media’s current December issue features an excellent state of the market sparkling wine round-up. Key takeaways: Champagne remains classic, and [...]
Tales from a Wine Event Planner
November 23, 2011 – 12:44 pm
By Cassandra Bianco (@cnbianco) The aromas of blackberry, leather and tobacco tickled the nose hairs of the 25 judges. These sweet smells lingered as did the suspense, which was so thick you could cut it with a corkscrew. Soon the silence broke, and there were sounds of sniffing, swirling, sipping and spittoons shots. This was [...]
Social Good Entrepreneur Spotlight: Tammy Tibbetts
October 26, 2011 – 10:52 am
By Cassandra Bianco (@cnbianco) Fast Company – With She’s The First, Tammy Tibbetts Uses Social Media For Social Change I’ve come to love New York City for this town’s inherent serendipitous nature. Recently I watched the above Shatterbox video interview posted on Fast Company with Tammy Tibbetts from She’s the First, a not for profit [...]
Failure to Communicate: Learnings from the Ongoing Cooper Union Battle:
The BuzzLine – Week 4 – Blanched, Broiled or Fried?: