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Author Archives: Caroline Helper

Caroline’s work on the Lewis & Neale team is guided by her passion for all things food and wine. Her insight gleaned from experience at multiple levels of the food industry are at the heart of her work creating integrated marketing campaigns that combine public relations, social media, and retail promotion programs for clients.

Let’s Get Personal

April 24, 2013 – 8:50 am

Although the worlds of food and wine are certainly married in many ways, one of the important ways they are not is in the trends that sway each industry in very specific directions. It always puzzled me that, at the height of the locavore movement, at a moment when you had to be careful not [...]

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Boozy musings of a former wine blogger: Lesson #1

February 27, 2013 – 8:00 am

THE BOOZE BIN By Caroline Helper (@forgetburgundy) I started my wine blog, Forget Burgundy, two years ago. After a year of blogging, I was finally starting to pick up work as a freelancer, while slowly coming to terms with the fact that no one in New York actually made a living just being a writer. [...]

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Rebranding a Holiday

January 30, 2013 – 2:17 pm

THE BOOZE BIN By Caroline Helper (@forgetburgundy) Holidays are both a blessing and a curse for wine PR pros – on the one hand, we’re given the opportunity to put a timely and creative twist on our product. On the other hand, most of the time we end up producing a pitch that every other [...]

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2013 Wine Trends

January 3, 2013 – 8:30 am

THE BOOZE BIN By Caroline Helper (@forgetburgundy) As is the media’s wont every time the last digit of the calendar changes, they have inundated us with prognostications for the coming year in every industry from tires to protective eyewear and just about everything in between. Well, this PR lady’s got a few of her own [...]

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Winning over Consumers with Wine

September 27, 2012 – 11:18 am

THE BOOZE BIN By Caroline Helper (@forgetburgundy) Before I started writing a wine blog, before I started working in wine PR, I was just a 20-something with an interest in wine. I’ve never claimed to have an extraordinary palate nor have I ever been able to pinpoint a wine’s origin using only my nose. I [...]

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Can PR, or anything, save a doomed restaurant?

July 11, 2012 – 10:05 am

by Rebekah Polster (@BekInBklyn) There are many superstitions in the restaurant world: throwing salt over the shoulder to avoid the evil eye; lighting an apron on fire to make sure it never happens again; bringing a rabbi, a priest and a witch doctor to bless a space (no, it’s true, but it does sound like [...]

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Booze Bin: Happy Fourth of July! Now, go drink some American wine.

July 4, 2012 – 7:43 am

THE BOOZE BIN

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Drinking Happens in Real Life

May 9, 2012 – 8:00 am

By Caroline Helper Last Thursday was Languedoc Day. Just as the marketing powers-that-be have managed to successfully transform nearly every day of the calendar into a holiday celebrating certain foods and ingredients, these same days are being gobbled up by various wines and regions, too. Many of these wine days are really only celebrated virtually [...]

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Millenials & Moscato: Marketing a shift in palate

March 27, 2012 – 9:58 pm

By Caroline Helper (@forgetburgundy) For every action there is an equal and opposite reaction. Although there are always other factors at play, this, I truly believe, is the force that drives trends more than anything else. You can see it in fashion, you can see it in food, and you can see it in wine. [...]

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