Congratulations to Week 3 winner Greg Surber, our friend over at the Hodges Partnership. His six-word graduation speech to the Class of 2013? “You will make mistakes, embrace them.” (Greg your Starbucks gift card is on the way. Keep your eyes open, too, for news about the quarterly playoffs, once we figure them out.) Remember, [...]
Author Archives: Christian Munson
The BuzzLine – Week 3 – Pomp and Circumstance
May 10, 2013 – 12:00 pm
Many thanks to last week’s BuzzLine participants and congratulations to Week 2 winner, Joanna Leis! Keep an eye open for your Starbucks gift card, Joanna. Remember, the BuzzLine is a weekly contest that challenges PR, marketing, media and communications pros to deliver a smart, witty, creative or humorous six-word commentary – or BuzzLine – in response to a [...]
Corporate Responsibility – Q&A with DuPont
May 7, 2013 – 8:08 am
DuPont’s Spruance plant just south of Richmond manufactures specialty fabrics and materials, such as Kevlar® (bullet-resistant) and Nomex® (flame-resistant) polyaramid fiber as well as Tyvek® spunbonded olefin. In April Governor McDonnell announced that the plant was a 2013 Gold Medalist in Virginia’s annual Environmental Excellence Awards. CRT/tanaka caught up with plant environmental manager Joe Loschiavo [...]
The BuzzLine – Week 2 – The Final Frontier
May 3, 2013 – 12:00 pm
Thanks to everyone who participated in the inaugural BuzzLine last week, and congrats to Week 1 winner, CRT/tanaka’s Emily Lacy! Before we get to Week 2, let’s recap quickly. The BuzzLine is a weekly contest that challenges PR, marketing, media and communications pros to deliver a smart, witty, creative or humorous six-word commentary – or BuzzLine [...]
The BuzzLine – Week 1 – Shine the Apple
April 26, 2013 – 12:00 pm
The BuzzLine is a weekly contest that challenges PR and marketing pros to deliver a smart, witty, creative or humorous six-word commentary on a selected story. Don’t worry about character limits! But your sentence or phrase must have five spaces. No more, no less. For example: Recently the stock market made big news with the [...]
To Give is to Prepare
March 26, 2013 – 8:04 am
No question – corporate responsibility initiatives benefit the reputation and bottom line of organizations that sponsor them. But don’t discount the ROI generated when coworkers rally around a cause. Community service activities can bring team members together in ways that monthly birthday cake or offsite meetings can’t. Last Friday, for example, six of us from [...]
A prescription for CNN’s flagging brand: “Cut the Nattering, you Nabobs!”
March 4, 2013 – 8:17 am
CNN needs help. The one-time cable-news king trails Fox News, and February ratings show CNN trailing MSNBC, too. Proof that ex-NBC chief Jeff Zucker has his work cut out for him. Zucker took the reins at CNN just over a month ago, firing talent and, according to the New York Post, calling on reporters and [...]
Why American Airlines’ New Brand Really Isn’t
January 28, 2013 – 8:36 am
By Christian Munson American Airlines’ new logo generated a lot of press about its “new” brand recently. Don’t believe the hype! AA’s graphic design and presentation has changed, and I love it. The new symbol on the fuselage is a nice evolution of old to new, [...]
B2B and Pinterest? There’s nothing to see here.
May 8, 2012 – 10:55 am
By Christian Munson and Donna Berkelhammer It’s hard for social media advocates like us not to enthusiastically support the medium’s newest fave: Pinterest. The virtual scrapbook is a GREAT display window for consumer companies selling food, fashion or funky fixtures. If you’re a B2B company, however, it’s probably best to keep walking. Admittedly, Pinterest brings [...]
The BuzzLine – Week 4 – Blanched, Broiled or Fried?:
Network Solutions Changes Perceptions With New Actions:
Failure to Communicate: Learnings from the Ongoing Cooper Union Battle: