Author Archives: Darby Brignac

Darby Brignac is an Account Coordinator for CRT/tanaka’s Health Practice. She assists with media relations and social media outreach efforts for several clients, including American Physical Therapy Association, Universal American and Bon Secours Hampton Roads Health System. Prior to joining CRT/tanaka, Darby worked for the Indiana State Senate, informing the media about senate affairs and managing the senators’ website initiatives.

Make a Facebook Fix…in Five Minutes

March 3, 2011 – 6:34 pm

A recent study suggests that perhaps hospitals aren’t using social media to its full advantage.  Of 120 hospitals on Facebook, less than 40 percent posted daily.  In addition, less than half used Facebook’s event calendar, and 58 percent had fewer than 1,000 fans.
Perhaps most importantly, a staggering 80 percent did not use Facebook’s discussion board, [...]

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Unwrapping Insurance for my Birthday: Why Marketers Should Care

January 6, 2011 – 1:55 pm

By Darby Brignac
One in 3 people under 30 say they are not covered by health insurance, compared to 19 percent of Gen Xers or 12 percent of Baby Boomers.
I have to admit… I ashamedly fall into that category.
People my age don’t understand nor feel the urgency for health insurance. Why should we? Through school, we follow [...]

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