Emily is a senior brand strategist who loves branding and all the opportunities, growth and differentiation it offers to organizations, big and small. As a member of the CRT/tanaka team, she focuses on brand identity and strategy, branding campaigns, re-branding initiatives, and brand implementation and experience development. She specializes in helping clients uncover the truths within their organization that make them stand out in the marketplace, and then finding ways for those truths to shine through the organization’s every touch point to connect with consumers.

Emily joins CRT/tanaka from Sid Lee, a Montréal ad agency, where she worked on accounts like Smirnoff and adidas. Her past work has been in brand strategy, copywriting and account service.

A 2010 graduate of VCU’s nationally renowned Brandcenter graduate program, Emily holds a master’s degree in mass communications. She also earned degrees in drama and psychology from the University of Virginia. She interned at Cramer-Krasselt in Chicago and served as a student brand consultant for Urban Outfitters, Inc., developing branding initiatives for its newest brand, Leifsdottir.

When she isn’t uncovering brand truths, Emily loves geocaching, replicating her friends’ Facebook photos with watercolors, and writing songs for guitar and piano. Her interests include food and wine, Doc Holliday, and attending Burning Man.