You’ve been there before. You are surfing the Internet or doing some online shopping and you end up on the site of a brand you know and love…and are completely underwhelmed. The brand is familiar to you, and you know you can count on them for quality products or experiences. So considering we spend the [...]
Author Archives: Emily Lacy
Emily joins CRT/tanaka from Sid Lee, a Montréal ad agency, where she worked on accounts like Smirnoff and adidas. Her past work has been in brand strategy, copywriting and account service.
A 2010 graduate of VCU’s nationally renowned Brandcenter graduate program, Emily holds a master’s degree in mass communications. She also earned degrees in drama and psychology from the University of Virginia. She interned at Cramer-Krasselt in Chicago and served as a student brand consultant for Urban Outfitters, Inc., developing branding initiatives for its newest brand, Leifsdottir.
When she isn’t uncovering brand truths, Emily loves geocaching, replicating her friends’ Facebook photos with watercolors, and writing songs for guitar and piano. Her interests include food and wine, Doc Holliday, and attending Burning Man.
By Emily Lacy (@emstheticket) In expressing ourselves to others, there might not be anything more important than words. We created them so we could literally voice our thoughts and feelings to one another. In a world of grammar police, 140-character text boxes and posts that only count if others take notice, it is very easy [...]
By Emily Lacy (@emstheticket) Despite what the movies might feed you (hello, childhood full of Disney!), if you’ve been part of a romantic duo that lasted beyond the initial hormonal flash in the pan, you know the truth about long-term, serious relationships: they take work. The beginning of every new relationship is exciting, filled with [...]
By Emily Lacy (@emstheticket) This past weekend, I visited a shop in Richmond’s Shockoe Bottom neighborhood for my regular dose of neo-hippie products. College times past left their mark, and I have a shamefully soft spot for huge patterned pieces of cloth. Furthermore, much to my parents’ confusion and dismay, no apartment for me is [...]