Musings and analysis on marketing, buzz and communications.
THE BOOZE BIN
By Emily Valentine (@ebvalentine)
This weekend, horse-lovers, sports fans and socialites around the world will gather to watch the 138th running of the Kentucky Derby. Which horse will win is anybody’s bet, but one thing is for certain – a massive number of mint juleps will be consumed.
The mint julep has been a Derby [...]
By Emily Valentine (@ebvalentine)
Brands and celebrities have long led a symbiotic existence. Whether through paid endorsements or acts of serendipity, stars throughout the years have proven their trendsetting power by driving product sales and putting unknown brands on the map. Consequently, for as long as the concept of brand (or corporate image) has existed, marketers [...]
THE BOOZE BIN
By Emily Valentine (@ebvalentine)
I tend to view the world through brand-colored glasses, so, on a recent trip to California wine country, I wasn’t surprised to find my mind wander to the realm of customer experience.
A positive tasting room experience will clearly lead to repeat purchases, but beyond that, a purposeful on-site tasting [...]
THE BOOZE BIN
By Emily Valentine (@ebvalentine)
Just before the holidays, I invited a friend over for a glass of wine and asked her to bring a bottle of her choice. When she arrived at my doorstep bearing a bottle of Cupcake Chardonnay, I couldn’t help but smile. This must’ve been exactly what the Cupcake marketing team [...]
THE BOOZE BIN
By Emily Valentine (@ebvalentine)
The month of December always brings back warm and fuzzy memories for me – making eggnog, wrapping presents and boozing … I mean … feasting with dozens of aunts, uncles and cousins.
But, for many, holiday activities are fraught with emotion. Entertaining, gift-giving and spending time with family can be comforting, [...]
The BOOZE BIN
By Emily Valentine (@ebvalentine)
Virginians anticipate the first deliciously crisp days of October with the same fervor that Mainers look forward to summer and Coloradoans itch for each winter’s first dumping of snow. And for good reason! Autumn in Virginia brings outdoor music festivals, oyster roasts, tailgates and apple picking, all set against a [...]
By Emily Valentine (@ebvalentine)
I’ve always been fascinated by food trends, so when I was offered the opportunity to attend the Child Nutrition Industry Conference (CNIC) in Seattle last week, I ate it up with a spoon.
The conference is one sponsored every year by the School Nutrition Association (SNA) and attended by a slew of passionate [...]
By Emily Valentine @ebvalentine
If you’ve ever worked on a branding project, you know that one of the keys to brand success is maintaining consistency across all communication channels. Your logo should appear in the same color, shape, format and font everywhere it is used, and all your communication materials – from your letterhead and annual [...]
by Emily Valentine
How would you describe the typical American?
It is becoming harder and harder to do – and this has implications for marketers.
According to research from communications firm GlobalHue, the mixture in the American melting pot is becoming gradually richer and more complex. As cultural lines continue to blur, marketers will find that understanding consumers requires [...]
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