My love affair with Whole Foods started in college, when I would drive 20 minutes to their nearest store just so I could get my pick of the juiciest grapefruits, creamiest avocados and crunchiest granola in town. Since then, my fondness for the brand has only grown, and while this has a lot to do [...]
Author Archives: Emily Valentine
Monday Afternoon Roundup: Which Brands Rose to the Top in #Superbowl47
February 4, 2013 – 1:23 pm
By CRT/tanaka’s Brand Group Many of us watched last night’s game in eager anticipation of the latest innovations in the ad industry and a showcase of what its brilliant creative minds are capable of. And, overall, we were a bit underwhelmed by what we saw. There were some bright spots in the line-up, however – [...]
Do Well By Doing Good: How volunteerism can boost health of your business #CSR
December 11, 2012 – 9:15 am
By Julie McCracken This Friday, CRT/tanaka will close all five of our offices for our annual Community Service Day, or what we like to call “the best day of the year.” Whether serving people in a soup kitchen, packing boxes at the Food Bank or playing memory games with seniors at an adult care [...]
The Egg Nog Chronicles: Turning Holiday Rituals into Marketing Opportunities
November 28, 2012 – 7:48 am
THE BOOZE BIN By Emily Valentine (@ebvalentine) Image courtesy: Cooking Channel Tradition is one ingredient that makes the holidays special. Many people take comfort in the widely adopted rituals established by retailers (shopping on Black Friday), athletic associations (watching bowl games) or religious groups (keeping advent calendars, baking yule logs or exchanging Hanukah gifts), and [...]
5 Tips for Successfully Tying Your Business Into Your Foundation
November 6, 2012 – 9:00 am
By Joanna Fay Leis (@JoannaFayL) Starting a corporate foundation is a huge undertaking. It’s a responsibility that requires people, money, and a number of other resources. But most importantly it requires a purpose. Any company can start a Corporate Social Responsibility (CSR) initiative but creating a foundation takes CSR to another level. It is when [...]
What’s your yardstick? In corporate responsibility, how and what you measure matters.
October 16, 2012 – 9:31 am
By Cheryl Robinson, APR As PR pros, we look at measuring the success of our efforts using pretty clear criteria. But for companies trying to measure the impact of their corporate responsibility efforts, the formula, historically, has been much less clear. In our industry, measurement has evolved beyond just the numbers to include things like [...]
From Van Damme’s Glass to the Irish Lass: Coors Light’s Trip Across the Atlantic
October 10, 2012 – 7:57 am
THE BOOZE BIN By Eliza Winston “A woman drinkin’ a Guinness?” my elderly cousin asked in horror during a recent family reunion in Ireland. Of course I was drinking Guinness, this was Ireland, right? From then on, I couldn’t help but notice something that gave me the sinking feeling my beer choice was wrong. Very [...]
Growing a green office? Water the roots.
September 4, 2012 – 9:09 am
By Natalie Smith A focus on reducing your company’s environmental footprint is no longer just a nice to have – in today’s business environment, it should be a mandatory part of your corporate responsibility program. Not only do your external stakeholders expect you to care about your environmental impact, but your employees do as well [...]
Legalize…Moonshine? The Beverage that Contributed to Outlaws, NASCAR and Hipster Happy Hour.
August 29, 2012 – 8:00 am
THE BOOZE BIN By: Eliza Winston Moonshine. We’ve probably all heard about it at one time or another, but just what is it? Also fondly referred to as hooch, white lightning and “that good ol’ mountain dew”, moonshine can now be found everywhere from the backwoods of the Appalachian mountains to the bars of Brooklyn, [...]
3 Reasons Why Your PR Team Should OWN Content Marketing:
The BuzzLine – Week 4 – Blanched, Broiled or Fried?:
Network Solutions Changes Perceptions With New Actions:
Failure to Communicate: Learnings from the Ongoing Cooper Union Battle: