November 14, 2006 – 6:48 pm
One of my mid-week blog entries usually features marketing blogs of interest. Here’s this week’s:
The Advertising for Success blog researches advertising trends before they become buzz worthy
Ad Jab discusses advertising news, most recently the demise of ad guy.
Business update
I had a reader ask my wife how it’s really going. Is the blog accurate? [...]
November 12, 2006 – 8:45 am
If you didn’t know yet, General Motors is leading the U.S. big three in the race to recovery and prosperity. Fueling recovery has been cost cutting mechanisms and future investments in new green technologies.
Along with GM’s investment decisions is an increasingly cooler brand perception amongst younger buyers. Yes, that’s right, a better brand perception. [...]
November 9, 2006 – 2:32 pm
Geoff Livingston’s Remarks on November 9, 2006 to the CXO Forum on Business Blogging
Traditionally, generating buzz has been a function of public relations. The value of public relations is its ability to generate credibility for a corporation’s brand through third party vehicles (i.e. press, films, speaking engagements and now
blogs). The dot com crash [...]
November 8, 2006 – 11:09 pm
Cake Love founder Warren Brown spoke tonight at the BoT’s Small Business Network dinner and was outstanding. Made me want to go out and kick some butt. I had a great time, and felt jazzed about my biz. Plus the cake was pretty, tasty, too.
Livingston Communications was in the program for speaking [...]
November 7, 2006 – 5:59 pm
I voted today, something I feel all employers and employees should do as a civic responsibility. One of the best companies I worked for gave employees two hours off on election day for voting purposes.
The above photo shows the Huntington Community Center during the mid-morning loll. It felt weird being there. The last time I [...]
November 6, 2006 – 9:21 am
PR Firms = Propaganda
Fascinating video. Certainly, villifying of PR in some ways, but for the most part it’s very accurate.
I am not sure if I agree that consumers believe they are free from propoganda, though. If people trusted the media so much, why is the blog revolution occuring? The truth of the [...]
November 5, 2006 – 6:48 pm
The last blog entry on sex was an experiment inspired by DCBlogs writer KOB. DCBlogs content is probably 33-40% single Washingtonian’s kvetching about their daily love life trials and tribulations. So after a chat with KOB, I decided to throw an Ad Man entry dedicated to sex in advertising, figuring a Sex headline on [...]
November 3, 2006 – 7:58 am
OK, let’s be honest. We like to think the world is politically correct, that integrity is paramount, and that buying decisions are made purely on intelligence. Surveying advertising blogs this week, I was quickly reminded that’s not so. Sex sells.
For example, look at this beautiful Asian woman’s naked back pushing ink for Office [...]
November 1, 2006 – 11:03 pm
Geoff Livingston on Media Relations
Here’s my You Tube debut. Many thanks to Rick Dassler and his blog Neighbors Serving Neighbors for filming this series.
Check out his blog at:
http://servingneighbors.typepad.com/.
November 1, 2006 – 9:24 am
With #1 on board, there is much to do about business development and marketing the firm. I am executing only the PR programs, with the rest pretty much turned over to her.
On the marketing front: Tomorrow, I am speaking on corporate blogging, the second of four engagements in a month. The first was [...]
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