January 11, 2012 – 4:12 pm
By Jeff Wilson, APR (@wilson0507)
The following article originally appeared in the “Five Tips” section of the Fall 2011 issue of Comunicas: Revista de tendencias en comunicación de Grupo BPMO (Communicate: Review of Trends in Communication) from Spain.
1. Be Descriptive
In many ways, the best designs – whether for a collateral piece, website or video – [...]
November 9, 2011 – 11:26 am
Note: Today’s guest Buzz Bin post is written by Gaby Alban, Co-Founder and CEO of Conexión (www.conexionagency.com), a full-service marketing firm specializing in the Hispanic market with offices in Los Angeles and Miami.
By Gaby Alban
What’s one part public relations, one part customer service, one part advertising, one part digital programming and one part marketing [...]
Posted in Digital Marketing, PR Industry Trends
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Tagged advertising, Conexión, digital marketing, Hispanic, Hispanic marketing, Latino, Latino marketing, marketing, PR Industry Trends, Public Relations, social media
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October 12, 2011 – 2:44 pm
By Jeff Wilson, APR (@wilson0507)
I admit it. I’m slow to embrace change. The older I get, the more that seems to be true.
Case in point, text messaging. I text. Not because I particularly like it. It’s out of necessity. I have friends and family who refuse to pick up the phone to talk, yet will [...]
Posted in Digital Marketing, PR Industry Trends
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Tagged Apple, cell phone, crt-tanaka, crt/tanaka, iMessage, Jeff Wilson, Mobile, Mobile App, Mobile Marketing, PR Industry Trends, texting, wireless
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By Jeff Wilson, APR (@wilson0507)
It seems that every few months there is a new social media darling that becomes all the rage. Right now, it’s Google+. While folks are starting to set up Google+ “circles,” there has been another social media player that has stealthily been invading my Facebook newsfeed.
Slowly and steadily many of my [...]
By Natalie Smith, APR
Does “giving back” get you anything back?
This is the question that often plagues companies as they establish and build their corporate social responsibility (CSR) platforms. Inevitably, battle lines are drawn not only over whether or not giving back provides a good return on investment, but over how to measure to determine whether [...]
By Christian Munson
Last week, we tapped the economic recovery brakes big time.
Unemployment ticked up to 9.1 percent. Manufacturing stalled, home prices slumped and Congressman Anthony Weiner reaffirmed the public’s confidence in our elected leadership when he tweeted his own stimulus package.
As recovery screeched, however, one of my colleagues pointed me to a recent survey from [...]
By Jeff Wilson, APR (@wilson0507)
Over the past several weeks, there have been several reports indicating that Americans are working more and are more stressed than ever.
A report released this past week by Expedia.com stated that the average American worker earned 18 vacation days in 2010, but only used 14 of them. Conversely, workers in France [...]
Posted in PR Industry Trends
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Tagged crt-tanaka, crt/tanaka, employee engagement, employees, health, health and wellness, human resources, social media, stress, technology, wellness, work-life balance
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THE BOOZE BIN
By Brian Ellis (@onegator)
I consider myself a fan of the booze business having cut my teeth in the liquor world right out of college as a liquor store manager. Great job for a recent college grad by the way! Having built a new bar in my house recently, I tasked myself with stocking [...]
By Jeff Wilson, APR (@wilson0507)
Last night, Tina Fey and the gang at “30 Rock” celebrated the show’s 100th episode. The episode was full of the standard anniversary clip montages and the ubiquitous lineup of guest stars including Michael Keaton, Rachel Ray, Matt Lauer, Brian Williams, Tom Hanks and Dean Winters, the actor who stars [...]
Posted in PR Industry Trends
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Tagged anniversaries, anniversary, corporate celebrations, corporate milestones, corporate social responsibility, crt/tanaka, planning, Reputation, reputation management, Smithsonian, strategic planning
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