By Jeff Wilson, APR (@wilson0507) Of all the sporting events I watch, March Madness has got to be my favorite. I love that every school in the tournament – big and small – has a shot at greatness, at least for “one shining moment.” I’m a sucker for a good Cinderella story. And I almost [...]
Author Archives: Jeff Wilson
Five Tips for Creating the Perfect Creative Brief
January 11, 2012 – 4:12 pm
By Jeff Wilson, APR (@wilson0507) The following article originally appeared in the “Five Tips” section of the Fall 2011 issue of Comunicas: Revista de tendencias en comunicación de Grupo BPMO (Communicate: Review of Trends in Communication) from Spain. 1. Be Descriptive In many ways, the best designs – whether for a collateral piece, website or [...]
Ten DOs and DON’Ts for An Effective Hispanic-Targeted Social Media Campaign
November 9, 2011 – 11:26 am
Note: Today’s guest Buzz Bin post is written by Gaby Alban, Co-Founder and CEO of Conexión (www.conexionagency.com), a full-service marketing firm specializing in the Hispanic market with offices in Los Angeles and Miami. By Gaby Alban What’s one part public relations, one part customer service, one part advertising, one part digital programming and one [...]
When Facebook, Twitter and Work Collide
August 31, 2011 – 3:40 pm
By Jeff Wilson, APR (wilson0507) With the start of the fall semester upon us, I’ve started receiving invitations from local colleges and universities asking me to speak to some of their PR classes about what I do and how I do it. Inevitably, I’ll receive questions from eager, young PR minds about social media and [...]
Does BranchOut Have the Muscle to Take On LinkedIn and a Crowded Social Media Landscape?
August 5, 2011 – 9:05 am
By Jeff Wilson, APR (@wilson0507) It seems that every few months there is a new social media darling that becomes all the rage. Right now, it’s Google+. While folks are starting to set up Google+ “circles,” there has been another social media player that has stealthily been invading my Facebook newsfeed. Slowly and steadily many [...]
CSR: How Do You Figure Out What You’re Getting Back?
June 14, 2011 – 11:32 am
By Natalie Smith, APR Does “giving back” get you anything back? This is the question that often plagues companies as they establish and build their corporate social responsibility (CSR) platforms. Inevitably, battle lines are drawn not only over whether or not giving back provides a good return on investment, but over how to measure to [...]
Rally ‘Round the Presidents: College Leaders Express Optimism on Local Economies
June 7, 2011 – 9:34 am
By Christian Munson Last week, we tapped the economic recovery brakes big time. Unemployment ticked up to 9.1 percent. Manufacturing stalled, home prices slumped and Congressman Anthony Weiner reaffirmed the public’s confidence in our elected leadership when he tweeted his own stimulus package. As recovery screeched, however, one of my colleagues pointed me to a [...]
Stressed! The Need for Greater Work-Life Balance
June 3, 2011 – 8:41 am
By Jeff Wilson, APR (@wilson0507) Over the past several weeks, there have been several reports indicating that Americans are working more and are more stressed than ever. A report released this past week by Expedia.com stated that the average American worker earned 18 vacation days in 2010, but only used 14 of them. Conversely, [...]
How Times Have Changed
May 11, 2011 – 7:00 am
THE BOOZE BIN By Brian Ellis (@onegator) I consider myself a fan of the booze business having cut my teeth in the liquor world right out of college as a liquor store manager. Great job for a recent college grad by the way! Having built a new bar in my house recently, I tasked myself [...]
The BuzzLine – Week 5 – Fire Up the Grill:
Media Relations Do’s and Don’ts:
20 Digital Facts That You Need to Know:
3 Reasons Why Your PR Team Should OWN Content Marketing:
There’s Something About Sangria: