Jenn Riggle – The Buzz Bin

Author Archives: Jenn Riggle

Hospital blogs strike fear in the heart of marketers

January 26, 2012 – 7:00 am

By Jenn Riggle
One of the best ways to create thought leadership and develop a national reputation is to develop an external blog. Yet only 149 of the nation’s more than 5,700 registered hospitals have a corporate blog.
This is a big issue because some community hospitals are now interested in building national reputation.
Why? Because the healthcare [...]

Posted in Healthcare | Tagged accountable care organizations, acos, blog, blog strategy, Boston Children's Hospital, community hospitals, crt/tanaka, crt/tanaka health, health 2.0, healthcare, hospital blog, hospitals, national reputation, Paul Levy, periodic table of seo ranking factors, Seattle Mama Doc, SEO, social media, thought leadership, website | Comments (3)

Santa Needs a Wellness Makeover – and So Do I

December 22, 2011 – 7:00 am

By Jenn Riggle
Like Santa, Americans could use a wellness makeover.
Christmas has turned into a season of excess – whether it’s eating too many Christmas cookies, replacing our workout schedules with holiday shopping and back-to-back holiday parties, or watching an endless stream of silly and sentimental Christmas movies. I guess it’s only fitting than an overworked [...]

Posted in Healthcare | Tagged christmas, coffee, crt/tanaka health, diet, exercise, fast food, health, holiday, new year's resolutions, santa, sleep, sleep-deprived, water, wellness | Comments (1)

Is your hospital ready for a HIPAA audit?

November 17, 2011 – 11:38 am

By Jenn Riggle
Just in time for the holidays, the Office for Civil Rights (OCR), which enforces HIPAA privacy and security rules on behalf of the Department of Health & Human Services, announced it is ramping up its enforcement activities.
While nothing to celebrate, these audits are definitely worth preparing for.
In the past, OCR has had an [...]

Posted in Healthcare | Tagged covered entitites, crt/tanaka, crt/tanaka health, Facebook, health 2.0, HIPAA, HIPAA audits, hospitals, OCR, Office for Civil Rights, privacy, security, social media, social media policy, texting | Comments (3)

Thanksgiving Lessons for PR Pros

November 10, 2011 – 12:30 pm

By Jenn Riggle

Thanksgiving is a time when we overindulge, heaping our plates with turkey and mashed potatoes, not to mention pumpkin pie. And while the food may be wonderful, you can sometimes have too much of a good thing.
The same is true with press releases. While press releases are a great way to share your [...]

Posted in PR Industry Trends | Tagged crt/tanaka, holidays, lessons learned, PR Industry Trends, press release, press release alternatives, Public Relations, social media, Thanksgiving | Comments (4)

New Guidance Gives RNs a Social Media Safety Net

September 22, 2011 – 7:00 am

By Jenn Riggle

Are the nation’s 2.6 million RNs invisible?
Nurses have always been on the front line providing patient care. However, when hospitals develop their social media policies, they’ve often thought about how they should be customized to meet the needs of physicians- but somehow, they’ve forgotten about nurses.
Maybe it’s not surprising that many of the [...]

Posted in Healthcare | Tagged #ANAchat, #hcsm, #RNchat, @riggrl, American Nursing Association, blogging, crt/tanaka, crt/tanaka health, Facebook, health 2.0, HIPAA, hospitals, jenn riggle, National Council for State Boards of Nursing, nurses, patient privacy, Phil Bauman, privacy, RNs, social media, TweetChat, Twitter | Comments (0)

Why Hospitals Should Be Facebook Friends with Benefits

August 25, 2011 – 7:00 am

By Jenn Riggle

Or to put it more accurately, hospitals need to consider how their “friends” can benefit from their Facebook pages.
The good news is that people are turning to Facebook for health information, such as videos and diet and exercise tips. However, hospitals aren’t making the most of this connection. Research shows that less than [...]

Posted in Healthcare | Tagged #hcsm, apps, crt-tanaka, crt-tanaka health, engagement, Facebook, health, hospitals, mammogram, marketing, mhealth, patient experience | Comments (1)

Today’s Hospital: Enough About You…Let’s Talk About Me.

July 28, 2011 – 7:00 am

By Jenn Riggle

Social media is a lot like talk radio – all talk, all the time. But the question is: Is anyone listening?
Hospitals across the country are putting aside their HIPAA fears and recognizing that social media needs to be an integral part of their marketing efforts. They’re posting videos on YouTube, posting updates on [...]

Posted in Digital Marketing, Healthcare | Tagged #hcsm, blogging, engagement, Facebook, health 2.0, HIPAA, hospitals, Listening, social media, Twitter, YouTube | Comments (5)

Are mobile apps the key to reducing hospital readmissions?

June 9, 2011 – 10:36 am

One of the major goals of health reform and accountable care is to reduce hospital readmissions—and mobile apps have the potential to make this happen. Is this an overstatement? I don’t think so.

Posted in Healthcare | Comments (0)

Doctors Who Skype: Renegades or Heroes?

June 2, 2011 – 7:00 am

By Jenn Riggle
Everyone’s talking about Skype – even physicians.
Not only did Microsoft recently purchase the Internet telephone and video calling service for $8.5 billion, but new research reports that 7 percent of physicians are using videoconferencing technology like Skype to chat with their patients.
And while videoconferencing has been around since the 1960s (longer than most [...]

Posted in Healthcare | Tagged FaceTime, health 2.0, HIPAA, hospitals, Manhattan Research, physicians, Skype, smartphones, telehealth, telemedicine, video-chat, videoconferencing | Comments (7)

Dodging Tornadoes? Sometimes You Want to Receive a Text Message While Driving.

May 5, 2011 – 7:00 am

By Jenn Riggle
In a world where we’re constantly connected, sometimes you can get out of touch. I learned this first-hand when driving to Disney World in April.
We were stuck in bumper-to-bumper traffic on I-95 in North Carolina, and my 12-year-old daughter was serving as the car’s deejay, playing different songs on my iPod. On a [...]

Posted in Healthcare | Tagged android, Droid, emergency, GPS, iPhone, Mobile, safety, smartphones, terror warning, texting, tornadoes, Twitter | Comments (2)

Author Archives: Jenn Riggle

Santa Needs a Wellness Makeover – and So Do I

Why Hospitals Should Be Facebook Friends with Benefits

Are mobile apps the key to reducing hospital readmissions?

Doctors Who Skype: Renegades or Heroes?

Dodging Tornadoes? Sometimes You Want to Receive a Text Message While Driving.

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