By Jenn Riggle Unless organizations have a thought leadership platform, their social media and media relations efforts are destined to fall on deaf ears. Shel Israel’s recent Forbes article explored the topic of thought leadership and got me thinking. While not a new concept, thought leadership is important because it helps define why others should [...]
Author Archives: Jenn Riggle
iPads and Electronic Medical Records: Are they ready for prime time?
February 23, 2012 – 7:00 am
By Jenn Riggle Information is power – especially when it comes to helping people make better decisions about their own health. This explains why health information is one of the most popular subjects people search for online. The challenge is that while doctors believe that mobile technology and iPads can play a beneficial role in [...]
Hospital blogs strike fear in the heart of marketers
January 26, 2012 – 7:00 am
By Jenn Riggle One of the best ways to create thought leadership and develop a national reputation is to develop an external blog. Yet only 149 of the nation’s more than 5,700 registered hospitals have a corporate blog. This is a big issue because some community hospitals are now interested in building national reputation. Why? [...]
Santa Needs a Wellness Makeover – and So Do I
December 22, 2011 – 7:00 am
By Jenn Riggle Like Santa, Americans could use a wellness makeover. Christmas has turned into a season of excess – whether it’s eating too many Christmas cookies, replacing our workout schedules with holiday shopping and back-to-back holiday parties, or watching an endless stream of silly and sentimental Christmas movies. I guess it’s only fitting than [...]
Is your hospital ready for a HIPAA audit?
November 17, 2011 – 11:38 am
By Jenn Riggle Just in time for the holidays, the Office for Civil Rights (OCR), which enforces HIPAA privacy and security rules on behalf of the Department of Health & Human Services, announced it is ramping up its enforcement activities. While nothing to celebrate, these audits are definitely worth preparing for. In the past, OCR [...]
Thanksgiving Lessons for PR Pros
November 10, 2011 – 12:30 pm
By Jenn Riggle Thanksgiving is a time when we overindulge, heaping our plates with turkey and mashed potatoes, not to mention pumpkin pie. And while the food may be wonderful, you can sometimes have too much of a good thing. The same is true with press releases. While press releases are a great way to [...]
New Guidance Gives RNs a Social Media Safety Net
September 22, 2011 – 7:00 am
By Jenn Riggle Are the nation’s 2.6 million RNs invisible? Nurses have always been on the front line providing patient care. However, when hospitals develop their social media policies, they’ve often thought about how they should be customized to meet the needs of physicians- but somehow, they’ve forgotten about nurses. Maybe it’s not surprising that [...]
Why Hospitals Should Be Facebook Friends with Benefits
August 25, 2011 – 7:00 am
By Jenn Riggle Or to put it more accurately, hospitals need to consider how their “friends” can benefit from their Facebook pages. The good news is that people are turning to Facebook for health information, such as videos and diet and exercise tips. However, hospitals aren’t making the most of this connection. Research shows [...]
Are mobile apps the key to reducing hospital readmissions?
June 9, 2011 – 10:36 am
One of the major goals of health reform and accountable care is to reduce hospital readmissions—and mobile apps have the potential to make this happen. Is this an overstatement? I don’t think so.
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