By Jenn Riggle Everyone’s talking about Skype – even physicians. Not only did Microsoft recently purchase the Internet telephone and video calling service for $8.5 billion, but new research reports that 7 percent of physicians are using videoconferencing technology like Skype to chat with their patients. And while videoconferencing has been around since the 1960s [...]
Author Archives: Jenn Riggle
Dodging Tornadoes? Sometimes You Want to Receive a Text Message While Driving.
May 5, 2011 – 7:00 am
By Jenn Riggle In a world where we’re constantly connected, sometimes you can get out of touch. I learned this first-hand when driving to Disney World in April. We were stuck in bumper-to-bumper traffic on I-95 in North Carolina, and my 12-year-old daughter was serving as the car’s deejay, playing different songs on my iPod. [...]
Having a Sense of Humor is Key to Hospital Social Media Engagement
April 7, 2011 – 7:00 am
By Jenn Riggle Saving lives is serious business. But when it comes to social media, it’s true that a spoonful of sugar helps the medicine go down. Why? Because people don’t want to hear hospitals just talk about their quality programs or be reminded that they’re getting older and could get sick. Instead, they [...]
With QR Codes, Hospitals Are Finding It’s Hip to Be Square
March 10, 2011 – 7:00 am
By Jenn Riggle While hospitals haven’t embraced location-based services like Foursquare or Facebook Places, they’re moving forward with their mobile strategies by using QR codes and creating mobile websites. QR or “Quick Response” codes have been around for a while, but they’ve only recently gained mainstream acceptance and seem to be popping up everywhere – [...]
Food Deserts: Time to Create an Oasis
February 17, 2011 – 9:00 am
We’re excited to have today’s guest post written by Rishabh Mehrotra, who blogs regularly at WellNation.net. In the land of plenty, access to fresh, healthy foods for millions of low-income Americans remains a mirage. While supermarkets in affluent suburbs compete to build the next smoothie bar, people in low-income neighborhoods need to hitch rides, spend hours [...]
Hospitals are Making a Mistake in the Delivery Room – Even If It Isn’t Caught on Camera
February 10, 2011 – 7:00 am
By Jenn Riggle While some hospitals are embracing social media and posting videos on YouTube and Facebook, others are taking a step backward. Families have taken photos and videos in the delivery room for decades. But a recent New York Times article revealed that there are a growing number of hospitals that are barring parents [...]
Gray is the New Black: Marketing to Aging Boomers
January 13, 2011 – 7:00 am
By Jenn Riggle This year, 2.8 million Baby Boomers will turn 65 and become eligible for Medicare. However, the bigger news probably should be that 2011 also marks the year when the average Boomer turns 54. In their mid-fifties, most Boomers have raised their kids, but are still working and starting to plan for their [...]
If Foursquare is a Game, Why Am I Losing?
December 16, 2010 – 7:00 am
By Jenn Riggle Foursquare is definitely doing something right. The company announced it jumped from 1 million users in March 2010 to 4 million users in October. But after six months on Foursquare, I just don’t get it. Even Dennis Crowley, Foursquare’s co-founder, admitted at a conference that the check-in, in itself, is “not interesting.” [...]
PR Lessons Learned During Thanksgiving Dinner
December 2, 2010 – 7:00 am
By Jenn Riggle Thanksgiving is a time when we overindulge, heaping our plates with turkey and mashed potatoes, not to mention pumpkin pie. And while the food may be wonderful, you can sometimes have too much of a good thing. The same is true with press releases. While press releases are a great way to [...]
Facebook Is Good Medicine for Caregivers
November 18, 2010 – 7:00 am
By Jenn Riggle Baby Boomers are doing more than just catching up with high school friends and looking at photos of their grandbabies on Facebook. New research shows they’re turning to Facebook as a way to deal with the daily stress of caring for elderly parents or family members who are critically ill. According to [...]
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