Musings and analysis on marketing, buzz and communications.
By Jenn Riggle
Saving lives is serious business. But when it comes to social media, it’s true that a spoonful of sugar helps the medicine go down.
Why? Because people don’t want to hear hospitals just talk about their quality programs or be reminded that they’re getting older and could get sick. Instead, they want to know [...]
By Jenn Riggle
While hospitals haven’t embraced location-based services like Foursquare or Facebook Places, they’re moving forward with their mobile strategies by using QR codes and creating mobile websites.
QR or “Quick Response” codes have been around for a while, but they’ve only recently gained mainstream acceptance and seem to be popping up everywhere – on store [...]
We’re excited to have today’s guest post written by Rishabh Mehrotra, who blogs regularly at WellNation.net.
In the land of plenty, access to fresh, healthy foods for millions of low-income Americans remains a mirage. While supermarkets in affluent suburbs compete to build the next smoothie bar, people in low-income neighborhoods need to hitch rides, spend hours using [...]
By Jenn Riggle
While some hospitals are embracing social media and posting videos on YouTube and Facebook, others are taking a step backward.
Families have taken photos and videos in the delivery room for decades. But a recent New York Times article revealed that there are a growing number of hospitals that are barring parents from having [...]
By Jenn Riggle
This year, 2.8 million Baby Boomers will turn 65 and become eligible for Medicare. However, the bigger news probably should be that 2011 also marks the year when the average Boomer turns 54.
In their mid-fifties, most Boomers have raised their kids, but are still working and starting to plan for their retirement. And [...]
By Jenn Riggle
Foursquare is definitely doing something right. The company announced it jumped from 1 million users in March 2010 to 4 million users in October. But after six months on Foursquare, I just don’t get it.
Even Dennis Crowley, Foursquare’s co-founder, admitted at a conference that the check-in, in itself, is “not interesting.”
Lots of retailers [...]
By Jenn Riggle
Thanksgiving is a time when we overindulge, heaping our plates with turkey and mashed potatoes, not to mention pumpkin pie. And while the food may be wonderful, you can sometimes have too much of a good thing.
The same is true with press releases. While press releases are a great way to share your [...]
By Jenn Riggle
Baby Boomers are doing more than just catching up with high school friends and looking at photos of their grandbabies on Facebook.
New research shows they’re turning to Facebook as a way to deal with the daily stress of caring for elderly parents or family members who are critically ill. According to a report [...]
By Jenn Riggle
Press releases are an important way for organizations to share information with key audiences, but too often, executive quotes are throwaways.
You know the ones I mean – executives saying “how excited they are about a partnership” or “how pleased they are to be selected for a project.”
Who cares?
The idea behind including an executive [...]
By Jenn Riggle
What would you do if your doctor handed you the results of a medical test and walked away?
Without a medical degree, the results would be jibberish, forcing you to either find someone else to interpret the information or turn to the Internet and try to make sense of it yourself.
The same is true [...]
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