By Jennifer Lucado (@Jennifer_Lucado) One thing that really gets my blood boiling is when someone implies – or, you know, says outright – that PR is nothing but spin. Yesterday I read a great post on the Guardian Sustainable Business blog: Using PR as an agent for change in corporate sustainability. To be fair, I’m [...]
Author Archives: jlucado
For Better, For Worse – And Hopefully For Richer
May 1, 2012 – 10:33 am
By Jennifer Lucado (@Jennifer_Lucado) “In the spring, a young man’s fancy lightly turns to thoughts of love.” Or so Tennyson memorably tells us. In the twenty-first century, I’d say that a young person’s fancy turns to thoughts of holy matrimony. Or at least to the number of weddings on the calendar for the next several [...]

Failure to Communicate: Learnings from the Ongoing Cooper Union Battle:
The BuzzLine – Week 4 – Blanched, Broiled or Fried?: