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Author Archives: jlucado

Sustainable Sustainability Efforts: Look Inside First

By Jennifer Lucado (@Jennifer_Lucado) One thing that really gets my blood boiling is when someone implies – or, you know, says outright – that PR is nothing but spin. Yesterday I read a great post on the Guardian Sustainable Business blog: Using PR as an agent for change in corporate sustainability. To be fair, I’m [...]

For Better, For Worse – And Hopefully For Richer

By Jennifer Lucado (@Jennifer_Lucado) “In the spring, a young man’s fancy lightly turns to thoughts of love.” Or so Tennyson memorably tells us.  In the twenty-first century, I’d say that a young person’s fancy turns to thoughts of holy matrimony. Or at least to the number of weddings on the calendar for the next several [...]