Musings and analysis on marketing, buzz and communications.
By Jason Poulos (@TheSaganaki)
On Wednesday January 18, the Internet spoke out against these ridiculous bills that our government is trying to pass. It’s very nice to see big and small sites take a stand and fight for our Internet freedom. Did this protesting make a difference? Did we influence our representatives? Check out the graphic [...]
Many websites are blacked out today to protest proposed U.S. legislation that threatens internet freedom: the Stop Internet Piracy Act (SOPA) and the Protect IP Act (PIPA). From personal blogs to Wikipedia, sites all over the web are asking you to help stop this dangerous legislation from being passed. Please watch the video below to [...]
By Jason Poulos (@TheSaganaki)
In last week’s post, Making the Most of Email Marketing, I talked about some of the basics of email marketing and why it should be consideration for a brand. From that post, there are two main things to remember on why email marketing works.
Email is Data driven: Knowing who opened your email, [...]
By Jason Poulos (@TheSaganaki)
Social media marketing, search engine marketing, content marketing, there are myriad of different internet marketing strategies but what about email marketing? 43.5 million consumers check their email daily and a well-planned and maintained email campaign can be used for further interaction between a brand and audience. With 95% of U.S. consumers using [...]
Mobile, Search, Social and Beyond
By Jason Poulos (@TheSaganaki)
Mobile Continues to Grow
In previous posts I’ve mentioned where the mobile market is headed and the importance of the emerging mobile market. With over 5 billion mobile devices expected to be in use by 2012, I don’t see this area losing any steam next year. Marketing in the [...]
By Jason Poulos (@TheSaganaki)
Video is social: Ever hear of a viral video? I’m not saying that every video created needs have this aspect to it but overall video content is easily shared (especially emotional content, funny, insightful, etc).
Video is engaging: Compared to text sites, websites with video have a lower bounce rate (59% compared to [...]
By Jason Poulos (@TheSaganaki)
Identity-Schizophrenia: Everywhere I look, I look and feel different
Budgetitus: I have champagne dreams on a beer budget.
Post-traumatic-design-syndrome: I hate what my former designer created for me
Creative-constipation: I’m having trouble “releasing” old ideas
Content-arexia: My website is thin because I’m not feeding it enough content
Arachna-keyword-phobia: My website’s afraid of search engine spiders
Antisocial Tendencies: [...]
SEO Results for PureCanadaMaple.com
By Jason Poulos (@TheSaganaki)
I have touted the power of SEO over several posts now. It truly is a necessary element to your web strategy and should be considered if you are looking to increase visibility through search engines. In my first post, I talked about why SEO should be a part of [...]
By Jason Poulos (@TheSaganaki)
In last Friday’s post, Dave Hess talked about how responsive design can tackle a website’s mobile challenges. Having one site that reacts to mobile, tablet and desktop displays conquers all content, aesthetic and technical woe’s around the mobile web. A responsive design is where it’s at and is a solid solution [...]
By Jason Poulos (@TheSaganaki)
In my how a search engine works post I identified that relevance and popularity are the two major over-arching factors that search engines take into consideration when ranking pages. Keywords and all those other fun on-site factors all pertain to relevance but what about popularity?
How does a search engine measure website popularity?
The [...]
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