01. Mobile internet usage is projected to overtake desktop internet usage by 2014 The facts and numbers around mobile usage is pretty staggering. Over 1 billion mobile devices are currently in use, and the number keeps on growing. We use and rely on our phones on a daily basis and if you don’t have a [...]
Author Archives: Jason Poulos
6 Search Engine Facts That Will Help Sell SEO
April 15, 2013 – 12:09 pm
You and your client may be on the fence about allocating marketing or PR dollars towards a search engine friendly website and content. If that’s the case and you want to increase traffic, raise awareness, generate sales or leads on your website search should be a part of your digital strategy. Here are a few [...]
How to Measure the Success of a Multichannel PR Campaign
April 8, 2013 – 11:33 am
How to use custom urls and Google Analytics to accurately measure a multichannel digital PR campaign. Easily see traffic and compare how each digital tactic performs.
3 Things to Research Before You Pitch a Guest Blog Post
March 11, 2013 – 12:30 pm
Utilizing guest blog posts to help market your content and improve search rankings. From both a PR and SEO standpoint pitching and reaching out to bloggers has been a trend over the last several years. With over 77 percent of internet users reading blogs it’s a natural place to pitch our client’s story. “Blogger relations” [...]
3 Things to Ask Yourself Before You Pitch a Mobile App
February 11, 2013 – 12:19 pm
To ensure a successful mobile app, make sure that you answer these 3 questions before you pitch your mobile app to your client.
2012 in Retrospect, A look back at Mobile, Search and Social Predictions
January 14, 2013 – 11:53 am
By Jason Poulos (@TheSaganaki) In late 2011 I wrote a blog post that highlighted 5 web trends that discussed where the digital landscape might end up in 2012. Now that 2012 is said and done, I wanted to take a look back and see if my trend predictions for 2012 were accurately fulfilled. I may [...]
The Ideal Content Mix for PR, SEO and Social Media Success
January 7, 2013 – 11:54 am
By Jason Poulos (@TheSaganaki) With the convergence of digital marketing tactics, it’s pretty clear that the core to a successful digital strategy is content. Just about every SEO expert, content/digital marketer should agree with the age old “content is king” statement. It’s no secret that if you want to rank in a search engine, generate [...]
The State of Search Engine Optimization and Where It’s Going
December 17, 2012 – 4:57 pm
By Jason Poulos(@TheSaganaki) My post from last week talked about some digital trends and tactics for 2013 but I didn’t really focus too much on SEO. I talked about a few paid search trends but I wanted to dedicate a full post to really cover where things are headed and the perception of search engine [...]
5 Digital Marketing Trends for 2013
December 10, 2012 – 11:40 am
With the ever changing and evolving digital landscape it’s hard to predict what will happen in the future of web development, search, marketing and PR. Based on observations and tactics witnessed in 2012, 2013 should see more focus on responsive design, brand awareness spend, microformats, gamification and ad retargeting.
3 Reasons Why Your PR Team Should OWN Content Marketing:
The BuzzLine – Week 4 – Blanched, Broiled or Fried?:
Network Solutions Changes Perceptions With New Actions:
Failure to Communicate: Learnings from the Ongoing Cooper Union Battle: