A Google AdWords Case Study By Jason Poulos (@TheSaganaki) For one of our clients the answer is yes, a $500 spend in Google AdWords did yield a 20% (19.5% to be exact) spike in traffic to their website. Here’s how it all worked out. Background Our client, a local staffing agency knew that a large [...]
Author Archives: Jason Poulos
Sweet SEO Case Study. How SEO can enhance a PR campaign and win two awards for excellent results.
Opportunity exists in video marketing. To achieve ultimate video marketing success combine search engine marketing and PR into your next video campaign.
By Jason Poulos (@TheSaganaki) I just got back from the search marketing expo conference up in New York City and I wanted to share some of what I learned. The conference was great and I learned a lot, a ton of info got covered and my brain still hurts from the education overload. Here are [...]
A strong keyword strategy will utilize generic, long tail and broad keywords. These terms should integrate from both a paid search and organic search perspective to maintain a balanced approach to your search engine marketing campaign.
Four reasons why you should create an integrated digital marketing strategy. Combine and leverage SEO, PPC, Social and PR
4 ways to help create a successful domain name. A great website begins with a strong, strategic and successful domain
By Jason Poulos (@TheSaganaki) This past week, I came across a couple of articles that talked about how some Facebook advertisers think that ad clicks are coming from bots and not “real” people. The first article that was brought to my attention showcases Limited Run’s struggle with Facebook. They claim that 80 percent of their [...]
By Jason Poulos (@TheSaganaki) I have touted the powers of organic search and how SEO can leverage your clients initiatives but what about paid search? Can paid search help further your client’s message? Below are a few reasons why Google AdWords should make it into your Digital PR campaign. (Unfamiliar with AdWords? Check out the video to [...]