A Google AdWords Case Study By Jason Poulos (@TheSaganaki) For one of our clients the answer is yes, a $500 spend in Google AdWords did yield a 20% (19.5% to be exact) spike in traffic to their website. Here’s how it all worked out. Background Our client, a local staffing agency knew that a large [...]
Author Archives: Jason Poulos
Sweet SEO Case Study!
October 19, 2012 – 10:41 am
Sweet SEO Case Study. How SEO can enhance a PR campaign and win two awards for excellent results.
Combine PR and SEM for Video Marketing Success
October 12, 2012 – 11:22 am
Opportunity exists in video marketing. To achieve ultimate video marketing success combine search engine marketing and PR into your next video campaign.
Digital Marketing and SEO Highlights from SMX East
October 5, 2012 – 11:57 am
By Jason Poulos (@TheSaganaki) I just got back from the search marketing expo conference up in New York City and I wanted to share some of what I learned. The conference was great and I learned a lot, a ton of info got covered and my brain still hurts from the education overload. Here are [...]
3 Types of Keywords Needed for Successful SEM
September 28, 2012 – 10:27 am
A strong keyword strategy will utilize generic, long tail and broad keywords. These terms should integrate from both a paid search and organic search perspective to maintain a balanced approach to your search engine marketing campaign.
Why Integrate Your Digital Marketing Tactics for 2013
September 7, 2012 – 9:58 am
Four reasons why you should create an integrated digital marketing strategy. Combine and leverage SEO, PPC, Social and PR
New Website? It All Starts with the Domain Name
August 24, 2012 – 9:42 am
4 ways to help create a successful domain name. A great website begins with a strong, strategic and successful domain
Two Big Reasons Why Your Website isn’t Ranking in Google
August 17, 2012 – 10:12 am
Why isn’t my website ranking? Here’s two big reasons why a website isn’t ranking in Google.
Are Your Facebook Ad Clicks Coming from Bots?
August 3, 2012 – 10:34 am
By Jason Poulos (@TheSaganaki) This past week, I came across a couple of articles that talked about how some Facebook advertisers think that ad clicks are coming from bots and not “real” people. The first article that was brought to my attention showcases Limited Run’s struggle with Facebook. They claim that 80 percent of their [...]
Pay to Rank, Why Paid Search for Digital PR?
July 27, 2012 – 10:06 am
By Jason Poulos (@TheSaganaki) I have touted the powers of organic search and how SEO can leverage your clients initiatives but what about paid search? Can paid search help further your client’s message? Below are a few reasons why Google AdWords should make it into your Digital PR campaign. (Unfamiliar with AdWords? Check out the video to [...]
3 Reasons Why Your PR Team Should OWN Content Marketing:
The BuzzLine – Week 4 – Blanched, Broiled or Fried?:
Network Solutions Changes Perceptions With New Actions:
Failure to Communicate: Learnings from the Ongoing Cooper Union Battle: