January 6, 2012 – 1:46 pm
By Jason Poulos (@TheSaganaki)
Social media marketing, search engine marketing, content marketing, there are myriad of different internet marketing strategies but what about email marketing? 43.5 million consumers check their email daily and a well-planned and maintained email campaign can be used for further interaction between a brand and audience. With 95% of U.S. consumers using [...]
December 16, 2011 – 10:41 am
Mobile, Search, Social and Beyond
By Jason Poulos (@TheSaganaki)
Mobile Continues to Grow
In previous posts I’ve mentioned where the mobile market is headed and the importance of the emerging mobile market. With over 5 billion mobile devices expected to be in use by 2012, I don’t see this area losing any steam next year. Marketing in the [...]
December 2, 2011 – 2:17 pm
By Jason Poulos (@TheSaganaki)
Video is social: Ever hear of a viral video? I’m not saying that every video created needs have this aspect to it but overall video content is easily shared (especially emotional content, funny, insightful, etc).
Video is engaging: Compared to text sites, websites with video have a lower bounce rate (59% compared to [...]
November 11, 2011 – 12:37 pm
By Jason Poulos (@TheSaganaki)
Identity-Schizophrenia: Everywhere I look, I look and feel different
Budgetitus: I have champagne dreams on a beer budget.
Post-traumatic-design-syndrome: I hate what my former designer created for me
Creative-constipation: I’m having trouble “releasing” old ideas
Content-arexia: My website is thin because I’m not feeding it enough content
Arachna-keyword-phobia: My website’s afraid of search engine spiders
Antisocial Tendencies: [...]
October 28, 2011 – 9:53 am
SEO Results for PureCanadaMaple.com
By Jason Poulos (@TheSaganaki)
I have touted the power of SEO over several posts now. It truly is a necessary element to your web strategy and should be considered if you are looking to increase visibility through search engines. In my first post, I talked about why SEO should be a part of [...]
October 14, 2011 – 9:00 am
By Jason Poulos (@TheSaganaki)
In last Friday’s post, Dave Hess talked about how responsive design can tackle a website’s mobile challenges. Having one site that reacts to mobile, tablet and desktop displays conquers all content, aesthetic and technical woe’s around the mobile web. A responsive design is where it’s at and is a solid solution [...]
September 30, 2011 – 10:23 am
By Jason Poulos (@TheSaganaki)
In my how a search engine works post I identified that relevance and popularity are the two major over-arching factors that search engines take into consideration when ranking pages. Keywords and all those other fun on-site factors all pertain to relevance but what about popularity?
How does a search engine measure website popularity?
The [...]
September 16, 2011 – 9:46 am
By Jason Poulos (@TheSaganaki)
In just about every one of my posts so far I’ve stressed the importance of keywords. As I’ve said before, keywords are the cornerstone of SEO. Without well-crafted and thoroughly researched keywords it’s going to be hard to maximize a website’s exposure through search engines. Think of keywords as search terms; what [...]
September 9, 2011 – 11:22 am
By Jason Poulos (@TheSaganaki)
An easy first step to maximize your exposure as a local business is to turn toward the search engines. With more than 3 billion searches a day, and a rapidly expanding mobile search market, every local business should be catering toward location-based searches and services.
A local search is when a geographic location is added [...]
September 2, 2011 – 10:00 am
By: Jason Poulos (@TheSaganaki)
Having a slick design and some dynamic functionality on your website can only be considered the beginning of a successful website. If the conversation with your client is only based around aesthetics and functionality, I urge you to keep on reading in order to grow your digital footprint and to increase your [...]
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