By Jason Poulos (@TheSaganaki) At face value Google Alerts comes across as a simple single purpose tool that’s only good at monitoring the web for new content. With a little bit of tweaking you can do a lot more with Google Alerts to help monitor your client’s web property, reputation and content. Monitor Your Client’s [...]
Author Archives: Jason Poulos
Managing a Crisis on the Web
July 6, 2012 – 8:00 am
By Jason Poulos (@TheSaganaki) Whether it’s a massive power outage, contaminated food issue or an ethics disagreement, a crisis can strike your client at any time. To properly manage communications around the issue, a page on their website, subdomain or microsite might be created to help inform people about what’s happening. But which avenue is [...]
A little bit of whatcanbe for your Friday
June 22, 2012 – 10:01 am
By Jason Poulos (@TheSaganaki) At CRT/tanaka, we have made a promise to “whatcanbe,” a simple idea of endless creative possibilities. This mindset of looking at the world through a slightly different lens is emulated through our work, process and agency culture. Rather than sharing some digital marketing tactics today I wanted to share some videos [...]
5 SEO Copywriting Tips
June 15, 2012 – 9:29 am
How to write copy that’s friendly to users and search engines. By Jason Poulos (@TheSaganaki) A website’s copy has a huge influence on where a site ranks in Google. The most strategically planned out and well built website could fall flat on it’s face if copy isn’t properly crafted and executed. With Google wanting valuable content, the [...]
Measuring a Display Ad Campaign’s Success
June 8, 2012 – 12:34 pm
A Look at the Analytics of a Content Targeting Campaign By Jason Poulos (@TheSaganaki) I started working with a new client this past week and in typical web nerd fashion I was curious to see what was going on behind the scenes in the analytics world. I took a look at the website’s history for [...]
5 Tech Tips That Will Keep A Web Team Happy
June 1, 2012 – 10:47 am
By Jason Poulos (@TheSaganaki) During our web projects, I’ve run into the same situations/questions with clients over the years. Whether you are an account executive, marketer or small business owner and plan on working with a digital team to create a website, the conversation can get extremely technical very quickly. However, there are some very [...]
Why Number One Rankings in Google are Essential
May 17, 2012 – 6:18 pm
By Jason Poulos (@TheSaganaki) Answer: Sites Ranked 1-4 in Google have the highest probability of getting clicked The top 4 organic rankings in Google garner almost 2/3’s of all clicks. #1 Result in Google = 36.4% Click through Rate #2 Result in Google = 12.5% Click through Rate #3 Result in Google = 9.5% Click [...]
Avoid Poor Rankings by Creating Valuable Content
May 11, 2012 – 10:05 am
By Jason Poulos (@TheSaganaki) If you were to look under the hood of Google you’d be presented with an extremely complex and intricate math formula. Since it’s virtually impossible for humans to keep track of every website on the internet, Google has turned to it’s algorithm to help determine how a website ranks on their [...]
PR Pros, 4 tips on how to be an awesome link builder.
April 27, 2012 – 12:55 pm
By Jason Poulos (@TheSaganaki) Links back to a website are one of the most important ranking factors to a search engine. The materials, content and outreach created in the public relations world could be chock full of extremely helpful back links that could help get your clients content on page one of Google. Are you [...]
3 Basic Rules for a Successful HTML E-mail
April 6, 2012 – 12:10 pm
By Jason Poulos (@TheSaganaki) I’ve recently received a handful of e-mails that have been breaking some of the basic fundamental rules of an HTML email. Whether it’s the lack of knowledge from a marketer, a stubborn designer or lazy developer, this post highlights some of these discrepancies that I have been noticing. To have a [...]
Failure to Communicate: Learnings from the Ongoing Cooper Union Battle:
The BuzzLine – Week 4 – Blanched, Broiled or Fried?: