For the first time since the 1980s, Americans are drinking more water than soda. Industry tracker Beverage Digest recently released data showing that the average amount of water that people drink has increased 38 percent since soda consumption peaked in 1998. Now, we drink an average of 58 gallons a year, with bottled water contributing [...]
Author Archives: Kim Blake
One Size Does Not Fit All: Five Tips for Creating Successful Minority Health Education Campaigns
February 21, 2013 – 9:00 am
By Kim Blake (@kimkblake) Each February, we focus on our hearts. I’m not talking about Valentine’s Day, but rather the American Heart Association’s “Go Red for Women” campaign, which celebrates its tenth anniversary this year. The goal of the campaign has been to shift awareness of heart disease as the number one killer of women, [...]
The Fear Factor: Getting Americans to Choose Vaccination over the Flu
January 17, 2013 – 9:00 am
By Kim Blake (@kimkblake) If you are like many Americans, you’re watching the news in a panic because the flu is rampant and you didn’t get your flu shot. It’s not like this is the first time it’s happened – the flu comes around every year just like birthdays and anniversaries. But, like a bad [...]
The Princess and the Puke
December 6, 2012 – 9:00 am
Celebrities Can Supercharge Your Health Awareness Campaign By Kim Blake (@kimkblake) H.G. If you’ve been watching the news this week, you probably know that it stands for Hyperemesis Gravidarum. If you’ve ever been pregnant and struggled with it, you know that it’s morning sickness on steroids. Non-stop nausea, dehydration, and utter misery. Most of us [...]
Think Pink: Five Tips for Non-Profits
November 1, 2012 – 9:00 am
By Kim Blake @kimkblake As our 31 days of “pinktober” come to a close, we enter diabetes, pancreatic and lung cancer, and Alzheimer’s disease awareness month. The difference between October and November? In October, it seems that the world (or the U.S., at least) turns its focus to breast cancer awareness. Aside from heart disease [...]
If Medicine Abuse Isn’t on Your Radar, It Should Be
September 20, 2012 – 9:00 am
By Kim Blake (@kimkblake) They say that being a parent is like having your heart walk around outside your body. Children are so vulnerable, and nervous parents like me (who check in on their 2-year-old at night to make sure that he is still breathing!) worry about everything. Safety, bullying, smoking, drinking – the list [...]
The New Dr. Mom?
September 6, 2012 – 9:00 am
By Kim Blake @kimkblake Warning – this blog post contains hot button topics like vaccines and circumcision. If this were Babycenter.com, one of the top communities for moms, you could expect about 25 pages of comments in an hour. It’s no surprise that these issues are hotly debated – they are two of the most [...]
When Does an Awareness Campaign Go Too Far?
August 2, 2012 – 9:00 am
By Kim Blake (@kimkblake) It’s been said that it takes a village to raise a child. Sometimes this means educating new mothers about the most important things that they can do to ensure that their child grows up healthy and safe. After all, many moms are doing this for the first time and need all [...]
Tax-Exempt Status Under Attack for Hospitals – How to Protect Yourself
May 17, 2012 – 12:48 am
By Kim Blake (@kimkblake) President John F. Kennedy once said, “For of those to whom much is given, much is required.” With increased scrutiny on their community benefit provided, not-for-profit hospitals are well aware of this expectation. The IRS has required since 1969 that not-for-profit hospitals demonstrate that they provide a community benefit. This may [...]
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