By Kathryn Glushefski It’s a New Year with millions of college grads preparing to take on the working world. Luckily for some companies, research continues to show that Generation Y digs solid Corporate Responsibility platforms. But if you have one, are you engaging the right employees and communications channels to promote your socially responsible culture [...]
Author Archives: kglushefski
One-Off Earth Day Initiatives: A Thing of the Past
April 3, 2012 – 9:58 am
By Kathryn Glushefski It’s as predictable as the sun coming up in the morning. Each Earth Day, the media starts to buzz about sustainable initiatives, corporate responsibility and environmental stewardship. But, as smart marketers and PR professionals know, it’s a wise move for businesses of influence to adopt an integrated plan to reduce impacts and [...]
How Technology is Making Aging in Place Possible:
The BuzzLine – Week 8 – Condiment Commotion! :
A Social Media Glossary:
Sweet SEO Case Study!:
Cheerios Interracial Ad: When Social Media Goes Awry :