Musings and analysis on marketing, buzz and communications.
One of the great things about social media being new is the many opportunities to keep learning. Geoff asked what social media advice could be offered to a group of MBA students on Twitter Monday that got people buzzing. Some of the responses included:
AmberCadabra: @GeoffLiving Listen first to understand why/if social media is right for [...]
There is no other way to say it. New search engine Cuil (prounounced “cool”) has made a splash launching across mainstream media and blogs this week.
A test run on search results for my name, returned 864,605 results (Sorry Chris, ha), compared to Google’s 2,400. More results, but less relevant and quite a headache to [...]
Earlier this week Techcrunch posted about the re-launch of Startuply, a free job listing service. The Startuply site is really cool, featuring simple job search functions, company profiles, and even maps of where the company is located. You can post a job listing or search for positions, mostly for web development and design related opportunities, [...]
The recent iPhone 3G release brought together broadcast media, bloggers, vloggers, and trade publications. Find me a mainstream blog or newspaper that didn’t cover the release. Traditional media and bloggers shared photos and video footage at this launch and many other events.
This means that more and more, traditional media and new media are [...]
NBC recently announced that they will be using this year’s Olympics as a “billion-dollar research lab” to learn how people are using different media platforms. From video on demand to tracking mobile and online users, the research will be used to persuade advertisers to buy ad time on newer media such as VOD and [...]
With the July 4th holiday upon us, it’s clear that we’re all set to see a significant dip in traffic over the next couple of months. Bloggers and industries (even sports!) go on vacation, news tends to slow down, and overall people are spending less time on the Internet and more time outside (as [...]
A recent article on advertising techniques caught my eye. Touted as “The Five Creepiest Advertising Techniques“, the article points out what marketing and advertising firms are doing now (and will do in the future) to reach target audiences.
According to the article, the techniques are:
5. Tracking Every Site You Browse and Every Show You Watch
4. Custom-Made [...]
The recent flooding in Iowa will impact us all in more ways than we can imagine. People who are feeling the pain at the pump are set to feel the pinch even more with the cost of food increasing over the coming months. Crops, churches, hospitals, homes and businesses have all been affected, some [...]
Widgets are certainly not a new topic, but are appearing to gain new traction in mainstream media and blogs over the past six months.
Widgets are brand gateways that are rapidly becoming a popular way to market online. A widget is a self-contained piece of code that you can move anywhere on your blog [...]
Yes Virginia, the glass ceiling does exist in PR and social media. In such a female heavy industry, males still seem to dominate. Which, is silly because women outnumber men in the blogosphere, social networking sites, and for overall internet usage.
So, what can smart marketers do? Cater to women. Why?
Women Are Online
According to a [...]
Don Draper Decreed It: The Whiskey Trend Is Here To Stay (Even If It Is Cherry-Flavored):
Follow the yellow brick road: Hospitals in search of the Wizard:
25 Signs You've Got a Strong SM Consultant or Agency:
Branding Lessons from the “Sweetest” Wine on the Shelf:
The Second Screen: Moving Beyond Twitter:
5 Wine Blogs for 2012: