Like allergy season, PPACA creates a chain reaction. How you embrace and respond to these industry shifts through communications and marketing impacts your healthcare organization’s strategy and reputation.
Posted in Healthcare
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Tagged crisis communications, crt/tanaka, crt/tanaka health, health, healthcare, healthcare mergers and acquisitions, hospitals, insurance, marketing, physicians, PPACA, Public Relations, reputation management
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While medical tattoos are not new, they do seem to be growing in popularity. Yes, it’s a physical mark intended to convey a message, but it’s also intended to evoke a response and influence the behavior of those who see it. As the healthcare industry continues to consolidate, branding is increasingly important. Successful hospitals, health systems and healthcare companies would do well to assess the current state of their brand to minimize any integrity gaps, connect with their stakeholders and build reputation.
Posted in Branding, Healthcare
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Tagged brand ambassadors, brand integrity, Branding, Cleveland Clinic, crt/tanaka, crt/tanaka health, HCAHPS, healthcare marketing, hospital, patient experience
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February 9, 2012 – 12:13 pm
How will hospitals differentiate themselves in the new world order of healthcare? Develop and implement a strategy that demonstrates how you care about wellness to your patients and to your community.
Posted in Healthcare
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Tagged budget, crt/tanaka health, health reform, healthcare, Henry Ford, hosptials, Inova, Intermountain Healthcare, Lisa Kersey, marketing, Mayo Clinic, strategic marketing, wellness
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January 12, 2012 – 2:46 pm
Out with the old and in with the new. But as there are limited dollars to spend, the Affordable Care Act has created a limited window of opportunity to make the shift from pushing out mass information to building relationships through targeted engagement.
December 8, 2011 – 11:09 am
It’s that time of year again, when college football enthusiasts eagerly await the matchups for the annual bowl games. Granted, healthcare awards do not attract quite the same level of interest from the common man, nor do the rankings come replete with hard cash, but some of the rankings do favor popularity and name recognition over results.
November 3, 2011 – 11:08 am
While many may think of 911 when they think of health care, there is a 9-9-9 currently characterizing our healthcare economy, and it is simply untenable. Something has to give.
October 6, 2011 – 12:22 pm
For hospitals focusing on positioning themselves for the pending changes associated with healthcare reform, communication will be a critical ingredient to their success.
By Lisa Kersey
Employers are tired of watching the rising costs of employee healthcare erode their bottom line. While many have reduced their contributions to employee premiums, penalized smokers, and even cut benefits altogether, it has not been enough. What’s more, according to a recent study by the Kaiser Family Foundation, employer costs as percentage of [...]
by Lisa Kersey
While the healthcare industry is often cited as the salmon in the proverbial stream, as health reform unfolds, many hospitals are looking for a net. And many venture capitalists, commercial insurers and even stronger health systems have their buckets ready.
Historically, when the economy took a nose dive, healthcare industry employment trends were still [...]
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