Author Archives: lpetrosky

My Love Affair With Sommelier Spokespeople + How To Make It A Happy Marriage

THE BOOZE BIN
 By Laura Petrosky (@aushunmon)  
I admit it – I have a professional crush on sommeliers. As PR experts, we are constant matchmakers between our clients and available spokespeople, trying hard to find “the one” person who will represent our brand best. Celebrities known for everything from movies to music, athletes, (former) politicians, authors, bartenders [...]

The Skinny On Low-Cal Wine + Why Skipping Dessert IS An Option

THE BOOZE BIN
 By Laura Petrosky (@aushunmon)
 Skinnygirl, the ready-to-drink, low-calorie cocktail brand from ex-Real Housewives of New York reality star Bethenny Frankel, is introducing its first low-calorie wines to the U.S. in March. After selling 595,000 cases of the brand’s margarita, sangria and white cranberry cosmo last year, Beam Global Spirits & Wine (who bought the [...]

It’s Always Happy Hour on the 4th Hour – How To Pitch Your Booze Brand for “The Today Show”

THE BOOZE BIN
By Laura Petrosky (@aushunmon)
I love “The Today Show.” As a PR professional deeply rooted in wines and spirits, I am a huge fan of the 4th hour with Kathie Lee and Hoda. It’s every booze brand’s dream to get on a show that celebrates “Tuesday Boozeday” and “Winesday” with two hosts who [...]

The Tweeting Spit Bucket Worrier – 5 Keys To A Successful Trade Show

The BOOZE BIN
By Laura Rossacher
It’s one of these things every PR professional has a different opinion on – how to organize a successful trade show. When I got hired I was told that my biggest responsibility would be to serve as the event manager of Vibrant Rioja’s annual Grand Tasting. At my old job, [...]