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Author Archives: Laura Petrosky

Hailing from Austria, Laura serves as an Account Supervisor for clients in both the Food & Beverage and Consumer Practices. Growing up among Riesling, Wiener Schnitzel and Sachertorte, her love affair for good food and wine (major aids in achieving a state of unhurry Austrians call “Gemütlichkeit”) became a career. Over the past seven years, Laura has provided expertise in public relations, social media strategy, marketing, event planning and account management for clients such as Vibrant Rioja, Wines from Alsace, Laurent Perrier Champagne, Bombay Sapphire Gin, Lucid Absinthe and Flor de Caña Rum. She also serves as the account manager for The Federation of Quebec Maple Syrup Producers.

5 Pinners To Follow If You Work in Wine PR

June 12, 2013 – 9:40 am

THE BOOZE BIN By Laura Petrosky (@chronic_ally) Pinterest has turned into a social hotspot for home, food and fashion brands since its launch three years ago. Roughly 48 million users strong (that’s over 340 times the size of Napa), wine professionals would be fools not to look into the potential of this fertile social terroir. [...]

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3 Tips to Promoting Booze Health Benefits without a PR Hangover

March 13, 2013 – 8:45 am

I love science, especially when research findings justify my self-prescribed glass of wine after a long day. So far, 2013 has not disappointed with new studies on the health benefits of wine. In February, the New England Journal of Medicine announced that roughly 30 percent of heart disease-related deaths can be prevented by switching to [...]

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Butchers and Booze–A Perfect Pairing

February 6, 2013 – 8:36 am

THE BOOZE BIN By Laura Petrosky (@chronic_ally) I am pretty convinced that every PR professional working with an alcohol brand has executed at least one (make that a dozen, for me) “INSERT BRAND NAME and food parings” program. Showing consumers the endless possibilities of how to pair their favorite adult beverage with food makes them [...]

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New Year’s Resolutions for the Wine PR Professional

January 9, 2013 – 8:00 am

THE BOOZE BIN By Laura Petrosky (@chronic_ally) It’s a tricky thing with New Year’s resolutions. As a huge fan of making lists (yes, I am that type A personality), I embrace the challenge, year after year, of coming up with just the right amount of quantifiable self-improvements for the New Year. My rule of thumb [...]

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Harvest Ain’t No Crowdsourcing – The Wine Industry Is Missing Out On The Real Power Of Crowds

August 8, 2012 – 7:00 am

THE BOOZE BIN By Laura Petrosky (@chronic_ally) The wine harvest, at least in the good old days, is a truly collaborative effort. The participation and collaboration of many is the only way to get the job done during harvest season. On the web, this is called crowdsourcing. Many folks in the wine industry pat themselves [...]

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Happy Hour 2.0 – Why Hotel Bars are Happening Again

June 27, 2012 – 7:00 am

THE BOOZE BIN By Laura Petrosky (@chronic_ally) Hotel bars used to be a sad place where lonely business travelers were wallowing in their average-at-best drinks at the end of a long workday. I just came back from a conference in Aurora, Colorado, where the hotel bar was just that – the last place you wanted [...]

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R U RTD? 3 Marketing Lessons for the Ready-to-Drink Market

May 30, 2012 – 8:00 am

THE BOOZE BIN By Laura Petrosky (@aushunmon) During a recent trip to New Orleans, I stopped by the famous Hotel Monteleone and its Carousel Bar, a worshipped destination amongst cocktail enthusiasts. After browsing through a dozen pages of delicious cocktail concoctions, I ordered a Ramos Gin Fizz and watched the bartender as he beat an [...]

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My Love Affair With Sommelier Spokespeople + How To Make It A Happy Marriage

March 7, 2012 – 9:00 am

THE BOOZE BIN  By Laura Petrosky (@aushunmon)   I admit it – I have a professional crush on sommeliers. As PR experts, we are constant matchmakers between our clients and available spokespeople, trying hard to find “the one” person who will represent our brand best. Celebrities known for everything from movies to music, athletes, (former) politicians, [...]

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The Skinny On Low-Cal Wine + Why Skipping Dessert IS An Option

February 22, 2012 – 8:30 am

THE BOOZE BIN  By Laura Petrosky (@aushunmon)  Skinnygirl, the ready-to-drink, low-calorie cocktail brand from ex-Real Housewives of New York reality star Bethenny Frankel, is introducing its first low-calorie wines to the U.S. in March. After selling 595,000 cases of the brand’s margarita, sangria and white cranberry cosmo last year, Beam Global Spirits & Wine (who [...]

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It’s Always Happy Hour on the 4th Hour – How To Pitch Your Booze Brand for “The Today Show”

January 18, 2012 – 8:00 am

THE BOOZE BIN By Laura Petrosky (@aushunmon) I love “The Today Show.” As a PR professional deeply rooted in wines and spirits, I am a huge fan of the 4th hour with Kathie Lee and Hoda. It’s every booze brand’s dream to get on a show that celebrates “Tuesday Boozeday” and “Winesday” with two hosts [...]

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