Musings and analysis on marketing, buzz and communications.
Photo credit: armchairadvice.co.uk
By Marcy Walsh (@marcywalsh, mwalsh@crt-tanaka.com)
Forgive me for going “Erin Brockovich” on you, but I do believe that our jobs as communications professionals are very personal. We sell intellectual capital. We sell influence. We sell ideas and the road map for our clients to build relationships with customers. And while nothing raises my ire [...]
Hollywood producers out there, listen up. This could be big. This could be big in Japan. Start selling the international rights now.
By Marcy Walsh
Remember the episode of The Brady Bunch in which Peter Brady throws himself a “hero” party and no one shows up? Many brands today are feeling the pizza and soda pop blues when their contests or sweepstakes fail to attract hundreds of friends or followers in spite of what appear to be great [...]
Last week, Justin Bieber, the 16 year old Canadian singer who has adolescent girls and their mothers in hysteria worldwide, tweeted about his experience on Air New Zealand, our client. More than 600 people retweeted his tweet, according to Twitter Search. And likely more than 100,000 people received the message that Air New Zealand is [...]
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