An article in PR Week caught my attention, it always seems to. This week it’s about the social networking and lifestyle-oriented web site www.50millionpounds.com. It’s a joint effort between State Farm Insurance and Dr. Ian Smith, a nutrition expert and media figure, to help Americans, especially Black Americans, lose a collective 50 million pounds. It [...]
Author Archives: Michele Capots
Is GM Trying to Control the Conversation?
February 22, 2008 – 10:05 am
Is GM trying to control the conversation? According to a recent report in PR Week, GM is holding a series of online chats with environmental critics after it faced scrutiny following the recent launch of its GMnext blog. PR Week says it will focus on topics such as corporate greenwashing and renewable fuels. Communication executives [...]
WHO Unleashes Global Anti-Smoking Campaign
February 15, 2008 – 6:06 am
The World Health Organization released a recent report stating that tobacco use could kill up to a billion people in the 21st century, many of them in developing countries. Financed by Mayor Michael R Bloomberg Foundation, the report and the global anti-smoking campaign details a six-point strategy to fight the tobacco industry. As PR Week [...]
One, Two, Three Strikes You’re Out
February 8, 2008 – 10:03 am
While it seems the three month old strike between the Writer’s Guild of America and production companies seems to be finally coming to an end, the media frenzy surrounding it is showing no signs of letting up. PR Week recently turned to opinion leaders in the blogosphere to see what kinds of conversations are happening [...]
The Show Must Go On
February 1, 2008 – 10:59 am
The show must go on, at least that’s what you hear and when it does, when it continues to…even though it has to, it somehow seems wrong. When actor Heath Ledger died last week, he stunned fans and fellows alike. But today it’s the pr and marketing teams surrounding his blockbuster movie that find themselves [...]
New Fashionable Condom: Must-Have for Fashion Week
January 25, 2008 – 9:30 am
The Planned Parenthood Federation of America (PPFA) is unveiling a new condom brand, Proper Attire, as a fashionable “must” have this season. Featuring a chic package with a unique fig leaf print, the brand is aimed at making women more comfortable buying protection and taking care of themselves. “Social taboos make women embarrassed to [...]
What’s Your Best Business Advice?
January 18, 2008 – 6:07 am
Common Sense PR features a plethora of business advice from “admit when you’re wrong” to “when you say you’re sorry, mean it.” Eric Eggertson asked for the best business advice from his readers and some were so good I thought it was worth repeating, nuggets like “drive by the lines and you’ll drive into a [...]
Do Blogs Influence Traditional News Coverage
January 11, 2008 – 1:05 am
A seminar called “Taking the Blogosphere Seriously” at the Consumer Electronics Show in Las Vegas this week revealed the results of a survey of U.S. journalists by Brodeur, a unit of Omnicom Group. The results are definitely worth discussing. The survey is a part of an ongoing research project with Marketwire to examine the effect [...]
Facebook vs. Scoble
January 4, 2008 – 1:00 am
Robert Scoble got booted off Facebook, causing quite a stir, and then reinstated a short time later. The blogosphere had lots to say about it. The story goes that Scoble was testing out an alpha feature for Plaxo and it’s relatively new Pulse social network. It involves running a script against Facebook, and according to [...]
Nostalgic
December 21, 2007 – 10:46 am
This time of year always makes me nostalgic, and I reflect on where the year’s gone and what I’ve learned along the way. This one’s been a whirlwind. This time last year, I had never heard of The Buzz Bin, back then, Diary of An Ad Man. I wasn’t reading blogs, and I certainly wasn’t [...]
Failure to Communicate: Learnings from the Ongoing Cooper Union Battle:
The BuzzLine – Week 4 – Blanched, Broiled or Fried?: