December 14, 2007 – 11:34 am
I am the anti twit, at least that’s what they’re calling me. I am the only one in the office not on Twitter and not really sure I see the point of it. I’m not sure what I would say that would be worth “following.”
This past Monday we were in New York City, Trenton, NJ [...]
December 7, 2007 – 6:05 am
I’ll be the first to admit I’m still learning, but like any PR professional, I want to deliver the most thorough work to my client. While writing a strategy report this week, I started searching for a definition. I wanted a black and white definition for strategy. What I learned, is it all depends on [...]
November 30, 2007 – 10:33 am
Procter & Gamble unveils a new campaign that many are calling a ‘movement’ directed at the African American woman. The campaign, My Black is Beautiful, is expected to roll out in 2008 with a conversation tour.
The campaign is a great initiative that seems to include everything. Not only will the tour visit select cities, it [...]
November 16, 2007 – 12:01 pm
Recently, we were asked to promote Julia Nixon, former Broadway Dreamgirl and award winning artist with the debut of her new cd, ‘Keepin on Track.’
Sounds simple enough. Julia is a story in and of herself. Besides being an award winning artist (receiving a 2007 Helen Hayes award for her role in Studio Theatre’s Caroline, or [...]
November 9, 2007 – 10:13 am
It’s time for some good news, pr friends. We’ve been all over the headlines lately getting a bad rap, but this week Ogilvy Public Relations Worldwide signed on with the Center for Disease Control (CDC) in an effort to encourage America’s Youth. And that’s good news.
The three year $3.3 million ‘Choose Respect’ initiative is to [...]
November 2, 2007 – 4:00 am
By now, Chris Anderson’s story is old news. Earlier this week, the editor of Wired, denounced and published the names and email addresses of pr professionals who send him unsolicited flack. The news erupted in the blogosphere and started many thought provoking conversations.
I looked through the list of names, which are from some of [...]
October 26, 2007 – 8:57 am
Every time I read The Elements of Style I remember how incredibly useful and well written it is. The introduction by E.B. White, as well as the current foreword by his stepson Roger Angell, are both eloquent. As writers, isn’t that what we strive for?
There are so many hidden gems found in the pages [...]
October 19, 2007 – 9:04 am
Earlier this week, Seth Godin had a short post about a woman’s blog called I Heart Zappos.
In the post, the woman details how she had ordered all of these shoes from Zappos for her ill mother, and then her mother dies and they never got around to sending back the shoes. When Zappos calls and [...]
October 12, 2007 – 8:08 am
No pain, no gain. No guts, no glory. The pr profession is screaming those words from the rooftop. It’s deafening to organizations who are trying to hide behind ‘traditional pr.’ Those organizations who are trying to continue on as if change isn’t happening, or for that matter, has happened already.
There are those who say traditional [...]
October 5, 2007 – 9:57 am
A while back, I wrote a post about how important our professional relationships are to our success, and that point was just reemphasized to me again this week.
During the Q & A’s at Marketwire’s Breakfast With the Media, featuring everyone from Bloomberg Radio to The Washington Post, all of the reporters talked about their pr [...]
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