by Mike Mulvihill Nothing makes a marketer happier than a good holiday shopping season. And it looks like Santa could be bit busier this 2012 holiday season with a predicted 3 percent increase in holiday retail spending helping to fill his sack to the brim. The 3 percent increase is predicted by Anthony L. [...]
Author Archives: Mike Mulvihill
Apple Saves The Day
September 11, 2012 – 10:17 am
By Mike Mulvihill (@Mike_Mulvihill) Apple is famous for its highly effective new product intro hype. But here’s a new twist for the iPhone 5 due out later this week. According to J.P. Morgan Chase & Co.’s chief U.S. economist Michael Feroli sales of the new iPhone could add between a quarter and a half of [...]
What Lance Didn’t Say
August 28, 2012 – 7:00 am
By Mike Mulvihill Late last week, Lance Armstrong ceded his multi-year fight with the United States Anti-Doping Agency (USADA). “There comes a point in every man’s life when he has to say: ‘Enough is enough.’ For me, that time is now,” Armstrong said. “I have been dealing with claims that I cheated and had an [...]
CEOs: Get in Touch With Your People
July 17, 2012 – 7:00 am
by Mike Mulvihill According to an IBM Global CEO study companies that outperform peers are 30 percent more likely to identify openness (characterized by greater use of social media) as a key enabler of collaboration and innovation. What company wouldn’t want to stimulate collaboration and innovation? So why is the list of the top 20 [...]
It’s Time to Embrace Work From Home
July 10, 2012 – 7:00 am
By Mike Mulvihill If you work in the PR industry, you already know that seven out of 10 of your co-workers are women. And if you’ve been paying attention to the state of higher education, you also know that this isn’t likely to decline anytime soon – for every male college graduate this past year [...]
Why Tuition Keeps Going Up
June 26, 2012 – 3:57 pm
By Mike Mulvihill NPR ran a segment today (What’s Driving College Costs Higher?) featuring Kevin Carey, the director of the Education Policy Program at the New America Foundation, portraying the nation’s growing student debt crisis as the result of excessive spending by colleges and universities, which drives up tuition, and declining government support for public [...]
U.VA.’s Transparency Faux Pas
June 19, 2012 – 7:00 am
By Mike Mulvihill For the past week, Thomas Jefferson’s hallowed University of Virginia, with its long-standing honor code, has been called to task in the media (including daily feature articles in the Washington Post , the Wall Street Journal and many other national media outlets), on the Internet, in social media and by its own faculty, [...]
Perspective, Please!
June 5, 2012 – 7:00 am
by Mike Mulvihill Okay, the markets are in the tank since last Friday in part because of a bad jobs report, but also because of economic woes in Greece and Spain. As reported in the Wall Street Journal, “People are more nervous this week than most,” according to Rick Fier, director of equity trading at [...]
Sustainability is Good Business
April 24, 2012 – 7:00 am
By Mike Mulvihill Corporate Social Responsibility or Sustainability programs require investment and oversight. They cost money. So a reasonable question to ask is, “Do companies engaged in sustainability programs financially underperform companies that are not engaged in sustainability programs?” The answer is a resounding NO according to a new Harvard Business School paper, The [...]
Failure to Communicate: Learnings from the Ongoing Cooper Union Battle:
The BuzzLine – Week 4 – Blanched, Broiled or Fried?: