February 7, 2012 – 8:34 am
By Mike Mulvihill
While Super Bowl fanfare dominated last week’s news, the Interior Department announced the conclusion of a study that sets the stage for the equivalent of a Bowl Championship Series for offshore wind development.
The environmental study found there would be “no significant environmental and socioeconomic impacts” from offshore development. This brings the department a [...]
January 31, 2012 – 10:07 am
by Mike Mulvihill
As the presidential election season ramps into a full-tilt boogie, energy will be a topic perking toward the top of the national discussion. While the GOP candidates beat up on one another, the incumbent come this November is beating the energy drum.
While perusing Facebook, I was greeted by an online banner ad for [...]
January 3, 2012 – 12:37 pm
By Mike Mulvihill
As a marketer and consumer, I eagerly await the bevy advertising’s best spots that launch during the Super Bowl each year. While I don’t always have much interest in the game (alas, I am a Jets fan so it has been a while since I’ve had a dog in this fight), the hype [...]
Posted in Digital Marketing
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Tagged advertising, brand, crt-tanaka, crt/tanaka, CRT/tanaka social media, marketing, social media, Social Networks, Super Bowl, Twitter, YouTube, Zeta Interactive
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December 13, 2011 – 7:00 am
by Mike Mulvihill
Back in November, my Buzz Bin post warned that as campaigning for the next presidential election heats up, green energy would become a football tossed back and forth for political gain with little concern for whether these actions foster or retard the creation of needed alternative energy generation and a foundation for achieving [...]
Posted in Digital Marketing
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Tagged alternative energy, China, Crossroad GPS, crt-tanaka, crt/tanaka, Green, green technooogy, Karl Rove, President Obama, renewable energy, solar panels, wind energy, wind power
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December 6, 2011 – 7:00 am
By Mike Mulvihill
If you asked Santa for more renewable energy in the U.S. portfolio this Christmas, you may hope that Scrooge intercedes with your request. Otherwise, your well-intended wish will bring with it a substantial increase in your utility bill for at least the next 10 years.
Perhaps the best example of this is in California, [...]
November 29, 2011 – 7:00 am
By Mike Mulvihill
Whatever your opinion of Bill Gates and Microsoft, you have to admit he is one smart dude. So when Gates makes a plea in a guest editorial in Science magazine for more energy research & development by the U.S. government, perhaps it is worth taking note.
In the editorial, Gates says the U.S. should [...]
November 15, 2011 – 12:51 pm
By Mike Mulvihill
An article in the NY Times this weekend, A Gold Rush of Subsidies in Clean Energy Search, has generated a number of posts in support and in opposition of the article and solar subsidies.
The article points out that several investor-owned utilities and large projects capable of shopping for private capital, are utilizing federal [...]
Posted in Digital Marketing
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Tagged Beacon Power, crt-tanaka, crt/tanaka, electric energy, Green, Green energy, New York Times, Politics, renewable energy, solar energy, Solyndra, U.S. Energy Information Administration
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November 1, 2011 – 10:53 am
by Mike Mulvihill
As a House Subcommittee probe into the collapse of Solyndra, Inc. widens (Solyndra received a $535 million federal loan guarantee), a second clean energy company with a $43 million Department of Energy loan guarantee has filed for bankruptcy. Beacon Power, which also received a $26 million in stimulus grant from DOE, was [...]
October 18, 2011 – 7:00 am
By Mike Mulvihill
This weekend, our family posted a question to our friends on FB querying if anyone knew what the Occupy Wall Street folks really wanted. The response was voluminous, but so were the array of answers and their alarming lack of clarity. As the movement continues to pick up speed in cities around the [...]
October 11, 2011 – 9:49 am
By Mike Mulvihill
Cookies for Kid’s Cancer was created by a former colleague who lost her six year-old son Liam after a four-year battle with a form of childhood cancer called neuroblastoma. She and her husband founded the non-profit Cookies for Kids’ Cancer early in Liam’s battle when they learned that 25 percent of kids [...]
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