Musings and analysis on marketing, buzz and communications.
by Mike Mulvihill
Great news! New EPA regulations coming down the pike will force many utilities to reduce emissions. The bad news? These same regs could cause us to lose as much as 7 percent of the nation’s electricity generation pretty quickly.
The E.P.A. estimates its rule on air toxins and mercury expected out in November will [...]
by Mike Mulvihill
Isn’t it interesting how social media empowers people in socialistic countries where the government neither protects nor encourages a free press?
On July 30, China Media Project Director Qian Gang delivered a radio address to the journalists of China and Hong Kong. His remarks highlighted the remarkably candid, bold and broad coverage by mainland [...]
By Mike Mulvihill
This is not a NASA toilet seat story. (There’s no fun in whipping up on NASA any more.) This is about West Virginia, coal central for the Eastern U.S., which has cleared the way for AES (the nation’s second largest energy company) to construct a 32 MW electric storage device to provide [...]
by Mike Mulvihill
An excellent blog post Sunday by Kate Galbraith in the New York Times (Word Choice Matters for Energy Policy) points out the depth of our nation’s political obfuscation on energy policy.
Ms. Galbraith points out that when President Barack Obama speaks about the fuels of the future; his term of choice is usually “clean [...]
by Mike Mulvihill
Some days, the marketplace just spews out interesting mile markers about social media and the steroid-infused future of social media (i.e., mobile social media). Here are a few or the more strategically significant tidbits from the past several days:
· Nearly half (43 percent) of all businesses have used social media networks to acquire [...]
by Mike Mulvihill
Whoopee! A blog post by Inhabitat – Green Design Will Save the World is celebrating independent consulting firm Ernst & Young’s release of a report yesterday predicting the price of solar energy per watt is expected to fall to $1 by 2013, down from $2 in 2009. The report, prepared for the Solar [...]
By Mike Mulvihill
Mobile apps are all the rage, and why not. Five billion mobile users worldwide (nearly 75 percent of the world population). It is a massive market with lots of research that predicts how everything we do online and electronically will eventually become the bastion of the cell phone.
That is unless cell phones are [...]
by Mike Mulvihill
Here’s a nuclear reality mashup. On Saturday, Japanese, Chinese and Korean leaders gathered near the Fukushima nuclear plant to munch on tomatoes and cucumbers in an effort to assure all that agricultural products from Japan are safe. (Oh, and they may have had a political agenda to set the stage to increase their [...]
By Mike Mulvihill
Fortune magazine released its annual list of the nation’s 500 largest publicly traded companies last week and it speaks volumes about how hard it will be to move our economy away from fossil fuels. Of the top five companies, three were oil companies (Exxon #2, Chevron #3 and Conoco Phillips #4) and two [...]
By Mike Mulvihill
My 15-year-old son is fairly immune to most of the crisis communication situations we see in PR. But Playstation Network being down for five days and counting? Well, now that’s a different story.
Why is this a big deal? Well, it isn’t unless you’re a gamer. They are livid. What was originally stated as [...]
Reaching People with Nutrition Messaging:
The Best of Booze Memes – LOLz!:
Blue Ivy - Already a Minority Health Advocate? :
Thought leadership is key to hospital social media success:
With QR Codes, Hospitals Are Finding It’s Hip to Be Square: