October 10, 2011 – 10:04 am
By Mike Nelson (@Michael_Nelson)
As communicators, we are tasked with what to say and where to say it – a responsibility that is becoming increasingly more complicated with the continued addition of new communications channels. This post outlines one approach to organizing social media campaigns: the hub and spoke.
Hub and Spoke Social Media
The hub and spoke [...]
By Mike Nelson (@Michael_Nelson)
The internet is where we communicate, conduct business, socialize and consume news – in many ways it’s become our second world. Everyone who has designed a webpage, developed an app or Internet meme or created a social platform has helped shape the infrastructure of this new world, and, to our good fortune, [...]
April 30, 2009 – 12:00 pm
Early adopters and the Web 2.0 savvy have fully embraced their RSS feeds through their Google Reader, Bloglines or other services. Yet, RSS is not as widespread and mainstream as it potentially could and should be. ensembli, a ‘smart’ RSS tool, takes a different approach than some of the prominent RSS feeds with the [...]
April 23, 2009 – 10:35 am
Ping.fm is a straightforward service, allowing users to post to multiple social networks from a single dashboard. The service provides users with multiple ways to post updates and URLs, and advanced customization that allows users to pinpoint exactly which social network a message is delivered.
This service supports over 30 social networking sites including Flickr, Twitter, [...]
Diigo, where information, knowledge and community come together, is essentially two services in one. Its primary function is being a social bookmarking service. However, because people are relatively definable by what they read and bookmark, Diigo also integrated a social networking platform that allows users to find and interact with others with similar interests.
As [...]
There are a lot of great Twitter applications available, but Twitter in your inbox? TwitterGadget makes it easy to monitor your favorite Twitter users and personal messaging from your iGoogle homepage, Gmail account, or directly in your browser. Created by LOGIKA Corporation, this Web 2.0 tool allows you to post status updates and conduct searches [...]
Would it benefit you or your company to have a social network? KickApps, one of the most powerful social networking platforms available, makes it easy to create and manage a robust, fully customizable social network on your website.
KickApps is a white label self service platform that runs on its own servers. Going beyond the social [...]
User-generated content and conversation is the driving force behind the evolution of Web 2.0. Keeping up on what’s being said and by who is a demanding, important task. Enter Samepoint.com.
This tool seeks out the continuous stream of online discussions, converting them into permanent web pages. SamePoint then aggregates these conversations in a single location. [...]
March 17, 2009 – 10:33 am
Considering Coke’s social media presence, Lisa Barone reminds readers of the significant influence that brand ambassadors have. Lisa says, “…there is hope for big brands looking to succeed in social media. You don’t have to spam the damn thing to death, after all!” Visit Outspoken Media for more details on Coke’s social media successes in [...]
March 10, 2009 – 10:10 am
By Mike Nelson
The primary challenge of successful social media is being able to listen and communicate with the broader community. This requires knowing who your community is, and where to find them online. To do this, engaging top influencers is essential, but how do you find them?
Generate top keywords
Think about how the community likely [...]
Don Draper Decreed It: The Whiskey Trend Is Here To Stay (Even If It Is Cherry-Flavored):
Follow the yellow brick road: Hospitals in search of the Wizard:
25 Signs You've Got a Strong SM Consultant or Agency:
Branding Lessons from the “Sweetest” Wine on the Shelf:
The Second Screen: Moving Beyond Twitter:
5 Wine Blogs for 2012: