Author Archives: Mike Nelson

Goodness Gracious, Great Blogs of Fire!

March 10, 2009 – 9:52 am

Who is the ‘typical’ Web 2.0 user? Lincoln Spector provides PCWorld readers a look into Netpop Research’s Media Shift to Social 2009 study. According to Lincoln, the study found Web 2.0 users “tend to be youngish, outside the middle class, and equally likely to be men or women. Unsurprisingly, they also tend to live much [...]

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Goodness Gracious, Great Blogs of Fire!

March 3, 2009 – 10:50 am

“Did Skittles Skidaddle the Social Media World?” asks Rob Longert. Skittles, by using its homepages to track real time Skittles conversations happening on Twitter, has become a hot topic on the popular microblogging site. Rob goes further, pointing out the multiple components of Skittles’ social media campaign, and considering the “stunt” from a PR perspective. [...]

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Government 2.0

March 2, 2009 – 6:15 pm

Social media creates an open means of conversation between different government agencies and provides the government with new ways of reaching the public; it is an evolution in the democratization of government. Through social media, collaborators are able to create, organize, share and edit web content.
The Obama Administration has made a point of increasing government [...]

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Goodness Gracious, Great Blogs of Fire!

February 24, 2009 – 10:45 am

Marguerite Manteau-Rao highlights top results from a McKinsey survey of executives on the topic of Web 2.0 adoption. Some of the results include the necessity for senior leadership to help the bottom up initiatives: “senior executives often become role models and lead through informal channels.” Interestingly, senior leaders also notice that the initial excitement and [...]

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Goodness Gracious, Great Blogs of Fire!

February 17, 2009 – 9:45 am

Mark Evans considers how social media is impacting the way businesses promote their products and services; specifically he highlights five common myths companies have on the use of social media. For example, Mark says, “Social media is not an add-on or an accessory,” rather it is part of a company’s marketing mix. What is your [...]

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Goodness Gracious, Great Blogs of Fire!

February 10, 2009 – 10:15 am

Heather Mansfield examines how a nonprofit’s Web 2.0 donor is different than traditional donors on Change.org blog. Spending “a minimum of 50 hours a week [on social networks],” Heather explains, “I have been noticing and pondering some distinct characteristics of Web 2.0 donors.” Heather says, once donors go Web 2.0, they don’t go back. They [...]

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Goodness Gracious, Great Blogs of Fire!

February 3, 2009 – 11:45 am

Stephanie Massler examines how brand enthusiasm impacts media buying on Doe Anderson. Stephanie provides two thoughtful examples and offers five guidelines for an advanced media purchasing framework. These include focusing not on how many people you reach, but in how you are able to connect with your audience. She also suggests focusing on your cost [...]

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Goodness Gracious, Great Blogs of Fire!

January 27, 2009 – 11:00 am

Following his post earlier this week discussing the evolution of Government 2.0 experts, Aaron Brazell offers insight into why the government will have difficulty moving into the Web 2.0 world. Aaron says, “Until there is a sensible way to prevent user-generated content from being user-generated security nightmares…Government 1.0 will rule the day.” Do you think [...]

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Goodness Gracious, Great Blogs of Fire!

January 20, 2009 – 8:00 am

Liz Strauss at Successful Blog tackles the tough question of how to define a successful organizational blog. It is Liz’s experience that different people and departments within an organization often have their own ideas of what a successful blog is. According to Liz, the quality of the blog is ultimately derived from its ability to [...]

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Goodness Gracious, Great Blogs of Fire!

January 13, 2009 – 10:59 am

As more organizations see the value created by social media, social media marketing will continue to grow. Jim Tobin provides the readers of Ignite Social Media blog with the trends he expects in ‘09. Understanding how difficult it can be to make a video become viral, Jim predicts marketers will put a greater emphasis on [...]

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