Priya Ramesh – The Buzz Bin

Author Archives: Priya Ramesh

PR Strategists Need to Kill Ad Value Equivalency (AVE) and Get Serious about Bottom-line Results

January 9, 2012 – 2:14 pm

By Priya Ramesh (@newpr)
Last year at the PRSA International Conference in Orlando, I loudly voiced my rant against AVEs during Shonali Burke’s session on “A Field Guide to Measuring the Business of PR.” Katie Paine, PR industry’s reputable measurement guru who has been tirelessly fighting against the AVEs, also was present in the room. If [...]

Posted in Digital Marketing | Tagged ad value equivalency, AVE, AVEs, Chuck Hemann, crt/tanaka, CRT/tanaka social media, Katie Paine, PR Measurement, PR metrics, Priya Ramesh CRT/tanaka, shonali burke | Comments (8)

2012 is Facebook’s Year: Three Key Trends for Advanced Digital Marketers

January 2, 2012 – 1:32 pm

By Priya Ramesh (@newpr)
Happy New Year Buzz Bin readers! Congratulations @crttanaka Buzz Bin for making it to its third year of blogging! Thank you for making us the top-25 PR blogs ranked by PRWeb and #28 on BlogRank. We look forward to another year of providing valuable insight on hot industry trends affecting PR and Communications [...]

Posted in Digital Marketing | Tagged crt/tanaka, CRT/tanaka social media, Facebook marketing, facebook sponsored stories, facebook timeline, Priya Ramesh CRT/tanaka, sponsored stories | Comments (0)

How Eloqua Gets Content Marketing Right? Q&A with Joe Chernov, Chief Content Officer, Eloqua

November 21, 2011 – 11:03 am

By Priya Ramesh (@newpr)
CRT/tanaka hosted its very first Northern Virginia B2B tweet-up on Tue, Nov 8th with Shawn Cook, Director of Sales, Eloqua kicking off a discussion around marketing strategies that have had a huge impact on Eloqua’s sales cycle. Throughout Shawn’s presentation, it was very clear that Eloqua as a company takes it “content [...]

Posted in Digital Marketing | Tagged B2B marketing, B2B social media, content marketing, content strategy, eloqua, Eloqua marketing, Joe Chernov, Joe Chernov Eloqua, Priya Ramesh, Priya Ramesh CRT/tanaka | Comments (2)

IBM CMO Survey Reveals Social Media Honeymoon Is Over

October 31, 2011 – 12:14 pm

By Priya Ramesh (@newpr)
Top Ten Highlights from the 2011 IBM Global CMO Study that PR Strategists Must Pay Attention to
My dear friends and peers in the PR space, congratulations on establishing yourself on social channels, but are you ready to start focusing on actual ROI now? Have you set specific goals on your 2012 digital [...]

Posted in Digital Marketing | Tagged 2011 IBM CMO Study, crt/tanaka, CRT/tanaka social media, IBM CMO Study, IBM social media study, Priya Ramesh, social media, social media strategy | Comments (4)

Best Practices in Enterprise-wide Social Media Policy: Four Big Brands to Learn From

October 3, 2011 – 12:10 pm

By Priya Ramesh (@newpr)
The recent Nielsen report was a little bit of a shocker for me when I saw the following stats. I mean, how in the world do we have so much free time on hand? BUT these are key indicators to understand how your consumers (and more importantly your employees!) might be spending their time [...]

Posted in Digital Marketing, PR Industry Trends | Tagged American Red Cross, best practices in social media policy, CRT/tanaka social media policy, enterprise social media policy, enterprise-wide social media, Priya Ramesh, Priya Ramesh CRT/tanaka, PRSA, social media policy, Wendy Harman | Comments (2)

Americans Prefer Texting to Calling: Add Mobile Calls-to-Action to Your Holiday Campaigns

September 19, 2011 – 1:18 pm

By Priya Ramesh (@newpr)
Let me start by making it clear that I am NOT a fan of texting while driving but YES I do believe texting is a lot easier than asking your audience to visit a website, participate in a photo contest or even a video contest. Campaigns that ask your audience to do [...]

Posted in Digital Marketing, PR Industry Trends | Tagged crt/tanaka, holiday campaigns, holiday text campaigns, mobile campaigns, mobile marketer, Mobile Marketing, Pew Internet Research, Priya Ramesh, Priya Ramesh CRT/tanaka, text campaign, texting | Comments (3)

Stop Begging for “Likes” and Start Delivering Content that Makes Me Want to “Like” You

August 29, 2011 – 12:18 pm

By Priya Ramesh (newpr)
How to Stop Asking and Start Giving to Build Your Social Footprint?
I swear the next time, I see another brand asking me to “Like” or “Follow” them without giving me a reason to engage with them, I am going to actually take the time to email their social media contact and [...]

Posted in Digital Marketing, PR Industry Trends | Tagged Chris Anderson, content strategy, council for responsible nutrition, CRN, crt/tanaka, CRT/tanaka social media, Mobile, network solutions, Priya Ramesh, Priya Ramesh CRT/tanaka, social media, WIRED, Wired Magazine | Comments (1)

Mom Bloggers Get More Eyeballs than Some Newspapers: How to Market to Mom Bloggers?

August 15, 2011 – 8:35 am

By Priya Ramesh (@newpr)
McDonald’s recently rolled out the healthier menu for kids program to spread the word about downsizing the french fry portions and adding apples to every kids’ meal. Besides the usual suspects, Facebook, Twitter and traditional outlets, they cleverly engaged the powerful influence of mom bloggers. Rick Wion, director of social media for [...]

Posted in Digital Marketing, PR Industry Trends | Tagged BlogHer, crt/tanaka, Mc Donald's mommy bloggers, mom bloggers, Mom Central, mommy bloggers, P&G mommy bloggers, Priya Ramesh, Priya Ramesh CRT/tnaka | Comments (1)

Stop being the “social media helpdesk” and cross-train your company to be social

August 8, 2011 – 12:28 pm

By Priya Ramesh (@newpr)
Don’t become the Social Media Helpdesk. Implement an enterprise-wide social strategy.
Online Reputation is everybody’s responsibility and even though the lead social strategist is responsible for maintaining an overall positive sentiment, it is also the responsibility of the social media lead to establish an enterprise-wide social framework where members from a cross functional [...]

Posted in Digital Marketing | Tagged crt-tanaka, CRT-tanaka social media, enterprise social media, Priya Ramesh, social enterprise, social media policy, social organization | Comments (3)

Don’t Throw Email Marketing Out of the Mix, Not Yet

August 1, 2011 – 3:03 pm

By Priya Ramesh (@newpr)
Email Open Rates Speak Louder Than “Likes” and “Follows”
Can’t believe its August already and CRT/tanaka clients are busy planning for 2012 campaigns. As we help them put together an integrated strategy (traditional + digital), one key observation we made based on first half of 2011 results is that Email Marketing still continues [...]

Posted in Digital Marketing, PR Industry Trends, Search Marketing | Tagged crt-tanaka, crt/tanaka, CRT/tanaka social media, email campaigns, email marketing, email marketing and social media, Permission Marketing, Priya Ramesh, Seth Godin, social media marketing and email campaigns | Comments (6)

Author Archives: Priya Ramesh

Americans Prefer Texting to Calling: Add Mobile Calls-to-Action to Your Holiday Campaigns

Mom Bloggers Get More Eyeballs than Some Newspapers: How to Market to Mom Bloggers?

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