Musings and analysis on marketing, buzz and communications.
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
This is my last Booze Bin post before Baby Finkell joins the party, so I thought I’d leave you with some of my favorite wine social media tools and platforms for 2012. Don’t worry though, my much smarter and wittier colleagues will be pinch hitting for me while I’m [...]
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
With the New Year well rung in and my resolutions still irresolute at best, I thought I’d focus on ways to improve my mind this year. Full disclosure: I am 7½ months pregnant and quickly entering the waddling phase, so delusions of improving my body have flown [...]
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
It’s that time of year again. Obnoxious Christmas music blasts in stores, despite the fact that Thanksgiving is next week. Can’t we focus on one holiday at a time? But I digress…
With 2012 just around the corner, here’s a look at the major booze trends ready to make a [...]
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
Earlier this month, I was invited to a typical professional walk-around tasting at a trendy restaurant in downtown NYC. Having attended and organized over ten years’ worth of these kinds of tastings in the wine industry, I felt overly prepared for the experience.
Everything was as expected. A room full [...]
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
Ten years ago, I landed my first gig in the wine industry at a small, but respected wine magazine. Coming out of an all-women’s college known for its influential alumnae (Gloria Steinem, Julie Child, Sylvia Plath, etc.), I don’t remember ever feeling intimidated by what I was told was [...]
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
Ok, I’ll admit it. I drink and tweet.
It’s usually not a great idea though, not only because one’s ability to self-edit after a few glasses is significantly weakened, but more importantly because it’s just hard to keep track of what I’ve tasted. I’ve written over 2,600 tweets, [...]
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
For me, blogging evokes two emotions in their purest form…stress and satisfaction. It’s a two-step process.
First, I spend a few hours stressing about what to write for the Booze Bin. It’s not that there’s a lack of ideas, but rather a surplus, plus the uncontrollable urge to [...]
THE BOOZE BIN
By Pia Mara Finkell (@piamara)
I fancy myself versatile, but really, I’ve only ever worked in wine and food. PR, marketing, social media…they’ve all been vehicles to help me stay in the world I love. If you can drink it, or eat it…I’m in. This Thursday, June 30th, however, is social media day, dedicated to [...]
Don Draper Decreed It: The Whiskey Trend Is Here To Stay (Even If It Is Cherry-Flavored):
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25 Signs You've Got a Strong SM Consultant or Agency:
Branding Lessons from the “Sweetest” Wine on the Shelf:
The Second Screen: Moving Beyond Twitter:
5 Wine Blogs for 2012: