There has always been a “special relationship” between the US and the UK – in everything from politics to music, and most recently, to beer. Good beer. Musically-speaking, the influence moved to the west in several waves. From the first British Invasion (think The Beatles and The Rolling Stones), to the second (on to The [...]
Author Archives: Pia Mara Finkell
Her agency work has helped win various industry awards, including two Bronze Anvils, Silver Anvil, Bulldog Digital/Social (Gold and Silver), PR News Platinum, two PR News Digitals, Clarion, Big Apple, Commonwealth and a Telly. In recognition of her passion and client work, Pia also won the CRT/tanaka annual Whatcanbe Client Award in 2011.
In 2010, Pia created the weekly BuzzBin column called ‘The Booze Bin,’ offering up interesting musings on the beverage alcohol industry and all things booze. Depending on the season, what she’s cooking, and whether or not the Yankees are winning, Pia can be found toasting a glass or pint of something awesome.
Hot off the tails of the Brewers Association Craft Brewers’ Conference, check out these top trends in craft beer, and always remember, it’s five o’clock somewhere.
It’s been one week since the Brewers Association’s annual Craft Brewer’s Conference (CBC) and I am just recovering. I’m sure there is a study on the benefits of craft beer consumption in moderation, but alas, that was not my approach. It is the craft brewing industry’s biggest show, and cooler than any other beverage alcohol [...]
I am a cross-drinker – an equal opportunist when it comes to alcoholic beverages. I love wine. I love bourbon. Oh man, I freaking LOVE craft beer. What I’m drinking depends on my mood, the season, who I’m with, how bad my day was, what I’m eating, whether the Yankees won, or perhaps most importantly, [...]
THE BOOZE BIN By Pia Mara Finkell (@piamara) I’m a bourbon girl. I’ve never been a huge fan of vodka, gin makes me sort of angry and rum leaves a drumbeat in my skull the morning after. I like a range of bourbons, but Maker’s Mark has always been my go-to with its honeyed flavors [...]
THE BOOZE BIN By Pia Mara Finkell (@piamara) I’ve had engagement on the brain lately. Social media campaign goals might have once focused on growing online communities, but now our focus is mostly on engaging this community. Who cares how many people like you on Facebook if you’re just shouting from the rooftops into the [...]
THE BOOZE BIN By Pia Mara Finkell (@piamara) The blogosphere has been abuzz with chatter and predictions since the most powerful voice (and palate) in the wine industry, Robert Parker, announced this week that he intends to step down as editor-in-chief of The Wine Advocate (TWA) – the powerful wine publication he founded over 34 [...]
THE BOOZE BIN By Pia Mara Finkell (@piamara) Before becoming one myself, any term modified by “mommy” made me wince. Mommy blogs, mommy marketing, mom(my) jeans. Barf. Now that I have an adorable, bubbly, giggling, non-sleeping baby at home, I’m warily starting to take notice. I find myself secretly reading some of these mommy blogs, [...]
THE BOOZE BIN By Pia Mara Finkell (@piamara) This is my last Booze Bin post before Baby Finkell joins the party, so I thought I’d leave you with some of my favorite wine social media tools and platforms for 2012. Don’t worry though, my much smarter [...]
THE BOOZE BIN By Pia Mara Finkell (@piamara) With the New Year well rung in and my resolutions still irresolute at best, I thought I’d focus on ways to improve my mind this year. Full disclosure: I am 7½ months pregnant and quickly entering the waddling phase, so delusions of improving my body have flown [...]