Author Archives: Pia Mara Finkell

What Makes a Blogger Tick?

June 15, 2011 – 8:11 am

THE BOOZE BIN
By Pia Mara Finkell (@piamara)
Let me start by saying, I’m a big fan of blogging, and bloggers as a community, in general. I like them for the same reason I have an inexplicable soft spot for the Cubs, despite being from New York.
I think it has something to do with my [...]

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Building Brands Online: Going Digital for Millennials

May 18, 2011 – 3:57 pm

THE BOOZE BIN
By Pia Mara Finkell (@piamara)
From fashion to packaged foods to technology, big business has long analyzed consumer tendencies as a basis for sophisticated brand building, according to specific demographic categories, including age and generational ranges. For some reason, however, this seems a little foreign to the wine industry, which has tended to [...]

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The ROI of Social Media and Your Mother

April 13, 2011 – 9:00 am

THE BOOZE BIN
By Pia Mara Finkell (@piamara)
“What’s the ROI of Social Media?” – Future Social Media Marketing “Expert”
“What’s the #*@% ROI of your Mother?” – Gary Vaynerchuk
I first heard this amazing one liner online last week after attending the Nomacorc “Marketing to the Next Generation of Wine Drinkers” Symposium from wine and social media [...]

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The Key to Building Brand Loyalty among Millennials

April 6, 2011 – 1:57 pm

THE BOOZE BIN
By Pia Mara Finkell (@piamara)
Writing from sunny St. Helena in Napa Valley today, I am particularly psyched out of my mind to attend the Nomacorc Symposium for wine marketing managers on “Marketing to the Next Generation of Wine Drinkers” today at the Culinary Institute of America. The lineup of speakers is killer, from [...]

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The Social Media Time-Suck, Klout and Why Influence Matters

March 23, 2011 – 9:51 am

THE BOOZE BIN
By Pia Mara Finkell (@piamara)
Before I get into my new social media influence obsession, I’d like to get real for a second.
Social media is pretty awesome, but it can also be a world-class time-suck. While my employer thankfully pays a great deal of attention to the importance of a work-life balance, [...]

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Poor Harvest for Content Farms: Will Google’s new Algorithm Change the Online Playing Field?

March 2, 2011 – 12:56 pm

THE BOOZE BIN
By Pia Mara Finkell (@piamara)
To the delight of Googlers everywhere, the leading search engine Google announced a shiny new algorithm last Friday, which promised “to reduce rankings for low-quality” content farm sites, and “provide better rankings for high-quality…sites with original content and information.” Using SEO to their advantage, content farms not only hire [...]

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Has Facebook made your Website Obsolete?

February 23, 2011 – 1:02 pm

THE BOOZE BIN
By Pia Mara Finkell (@piamara)
If you follow the idiom “fish where the fish are,” it might be tempting to focus all your marketing eggs in the Facebook basket with over 600 million users and growing. But the question that naturally follows is: with pools of fish (read: customers) swimming in the Facebook virtual [...]

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Is Personal Brand Dead?

February 9, 2011 – 10:44 am

THE BOOZE BIN
By Pia Mara Finkell (@piamara)
This weekend marked a changing of the guards as the Oprah of the wine world, Robert Parker, tapped one of his core writers, Antonio Galloni, to review California wines for The Wine Advocate. While his personal brand left its irrevocable mark on the wine industry, this move is [...]

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Drinking with Digital Natives: 3 Tips for Reaching Millennials

February 2, 2011 – 12:07 pm

THE BOOZE BIN
By Pia Mara Finkell (@piamara)
  Millennials have been called a lot of things, some nicer than others. Let’s get the negative ones out there first: unfocused, fickle, coddled…all entitlement, no drive. As for the nicer stereotypes (likely coming from our ever-adoring helicopter parents), we’ve been called confident, upbeat, experimental and open to change. [...]

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