It’s reassuring to know that many social media savvy people are applying what they’ve learned online to the real world, and developing clever reinforcements to do more. In particular, the gang over at Social Actions is taking intentional steps to bring the best of our thinking to bear. Their new initiative, Change the Web, launches [...]
Author Archives: Qui Diaz
The Big Dig – Online Research & Listening
February 2, 2009 – 12:01 am
Picking up where Geoff left off, this week’s “Social Media for Social Good” class is diving into online community research. As part of their group projects, the students will be creating social media strategies for several area nonprofits. The first step towards strategy – and sometimes the most difficult – is listening. (Image by DrBaloneyMD.) [...]
LIVE UNITED: A Big Target
January 16, 2009 – 9:52 am
There comes a time in an organization’s life cycle when its leaders ask, “How far is our community willing to go?” It is such a time for United Way of America. In 2008 United Way launched its LIVE UNITED campaign “to advance the common good” around three core issues: Education, Income and Health. After undertaking [...]
Wanted: Your 30 Seconds for Darfur
January 6, 2009 – 9:30 am
February 2009 is the beginning of the seventh year of the Darfur Genocide. Obama’s incoming national security team is a “Dream Team for Darfur,” and you can help urge them to end this genocide once and for all. It’s either that or keep looking the other way. There are only two weeks left to send [...]
Personal Brand Value or Bust
October 14, 2008 – 9:00 am
The wagons are circling. Every agency, corporation, publication and social campaign is amending its Q4 and 2009 game plan. New value propositions are taking shape in recession’s dim light. Editorial calendars and ads are being nipped, tucked. A fine time to consider your own ROI. Social PR practitioners (all employees), like our corporate bodies, need [...]
Why You Must Show Up and Shake Hands (like Cirque du Soleil)
September 26, 2008 – 9:27 am
“Influencer relations” demands active networking beyond Twitter and Facebook. Attention spans are thinning, so brand ambassadors (you) have to show up, shake hands and speak well. Be present. Not just online, but out there in the real world. Basic Networking: Media Events and Tours Every quarter, one of our clients exhibits at a large media [...]
D.C. Events for the Social Change Valley
September 23, 2008 – 10:32 am
Inspired by all the moving and shaking at Web 2.0 and BlogWorld conferences this past week? Take it home to roost. Positive energy is being funneled through local D.C. events, and we’re playing a part in both. Tonight: NetSquared’s Net Tuesday Meet Up featuring Social Actions Peter Deitz is in town from Canada to share [...]
Big Hairy Audacious Goals
September 9, 2008 – 9:34 am
Much of a marketer’s job depends on working out from a clearly defined measurable objective. Then massaging, fine tuning and scaling to get to Point B. Business objectives and strategy keep us well within spheres of influence but often prevent coloring outside the lines. Where’s the guts in that? The glory of creativity and innovation [...]
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