August 26, 2008 – 9:00 am
When Chris Brogran stops the press to summon good deeds, people sit up and take notice. Beth Kanter (with prerequisite trust in spades) raised $3,000 in one hour at Gnomedex to send her sponsored Cambodian student back to college for another semester. The game changing Social Actions widget (below) makes it possible for any plugged [...]
August 19, 2008 – 9:45 am
How do you express the value of social media to direct response gurus? Geoff and I are co-chairing the Direct Marketing Association of Washington’s upcoming Electronic Media Marketing Day. We were obliged to co-author an article for the member newsletter – anything to help prime direct marketers for electronic engagement.
Boiling “electronic media marketing” down to [...]
August 12, 2008 – 9:43 am
Jeremy Pepper has requested that consultants prove that social media works – that it can be used for good. Calling out a dozen of some of the most well-known and influential in our flock, he points out what these folks (all men, as an aside) haven’t done and/or should be doing by [...]
Social media how-to’s and primers have a shelf life of a millisecond, roughly. These blogging tips and social network tricks, while thorough, are usually manufactured by the hands of one or two people.* Quickly outdated, this single-lens content is easily trumped by evergreen collaboration. The latter of which is the calling card of We Are [...]
As if direct mail and email campaigns aren’t complex enough, the temptation of social networks sends cause marketers hurtling into No Fundraisers Land. As you might have read in Geoff’s Friday post, we returned from the 2008 Bridge Conference with minds reeling.
Geoff’s recap and the subsequent comment thread touched on flawed Facebook attributes and a [...]
Yes, that sound yesterday was the acquisition of Livingston Communications. We’re growing rapidly on the better to best continuum. On behalf of the team, thanks to all who celebrated with us after yesterday’s announcement. We are lucky to run with so many fantastic people.
Better is in the eye of the beholder. On one [...]
Advisory: Spam is not dead. It’s evolving like a super strain of influenza, thriving just fine in the social media ecosystem. Larissa covered mobile spam in April, FriendFeeders were perplexed by a recent onset, and I’m about to have a fit with all the Twitter spam (”Twam“) that’s springing up.
Splog Hell
When it comes to counterfeit [...]
In the past two weeks, two separate individuals have told me about “a guy” who is planning to create a new social network for volunteers. Maybe its two different guys with the same plan. Either way, said dude(s) might appreciate some unsolicited, pre-build feedback.
Match.com for the social sector: If you’ve ever thought, “Hot damn, [...]
The twin global crises – fuel and food. Its evident that the closer to home we ‘harvest,’ the less fuel is needed to feed us. Side effects of local consumption include feeling better about eating fresh food and contributing to a local economy.
Local is the new black. So, for your educational pleasure, here’s a [...]
If organizations trust consumers to create programs, and consumers want control, then why aren’t more of us taking the reigns? Forget big brands for the moment. Yes, some people will create fan pages for Family Guy and Hot or Not Hotlists for Starbucks. Does this brand loyalty really benefit societal ills? Not so much.
Consider what [...]
Don Draper Decreed It: The Whiskey Trend Is Here To Stay (Even If It Is Cherry-Flavored):
Follow the yellow brick road: Hospitals in search of the Wizard:
25 Signs You've Got a Strong SM Consultant or Agency:
Branding Lessons from the “Sweetest” Wine on the Shelf:
The Second Screen: Moving Beyond Twitter:
5 Wine Blogs for 2012: